Connect Quantcast to Qlik to Get Analysis-Ready Data

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What is Quantcast?

Quantcast is a leading digital advertising and audience measurement company that helps enterprises better understand, target, and engage their customers. By leveraging AI-driven insights and real-time analytics, Quantcast enables businesses to deliver personalized advertising and optimize marketing strategies. Enterprise companies benefit from using Quantcast by gaining a deeper understanding of their audience demographics, interests, and behaviors, which ultimately results in improved ad performance and increased revenue.

What is Qlik?

Qlik is a powerful business intelligence and data visualization tool that allows enterprises to transform their raw data into actionable insights. With its simple drag-and-drop interface, Qlik makes it easy for users to create visually appealing and interactive dashboards, reports, and data analyses. Enterprise companies benefit from using Qlik as it helps them make data-driven decisions, identify trends, and uncover hidden insights that can drive business growth. Moreover, Qlik's associative engine allows users to explore data in a flexible and intuitive manner, enabling them to find answers to critical business questions.

Connecting Quantcast to Qlik

To connect Quantcast to Qlik, follow these steps:

  • First, you need to export the data from Quantcast. This can be done by using Quantcast's API to extract data on audience demographics, interests, and behaviors, or by manually downloading the data as a CSV or Excel file.
  • Once the data is exported, it needs to be prepared for import into Qlik. This may involve cleaning and transforming the data, as well as ensuring that it is in a format compatible with Qlik (such as QVD, QVX, or CSV).
  • After the data has been prepared, you can use Qlik's built-in connectors or a third-party data connector for Qlik Quantcast to load the data into the Qlik environment. This process involves creating a connection to the data source, selecting the relevant data fields, and defining any necessary transformations or aggregations.
  • With the data now in Qlik, you can start building your Quantcast Qlik dashboard to visualize and analyze your Quantcast data. This involves dragging and dropping various chart types, dimensions, and measures onto the canvas to create a fully interactive and customizable dashboard.
  • Finally, you can share your Quantcast Qlik dashboard with your team, schedule data refreshes, and set up alerts to monitor changes in your data.
  • For a more streamlined and automated approach to connect Quantcast to Qlik, consider using Improvado's advanced marketing analytics platform. This eliminates the need for manual data export, transformation, and load processes, allowing you to focus on data analysis and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Quantcast to Qlik with Improvado

Improvado is the best solution to connect Quantcast to Qlik because it handles the entire data pipeline, from extraction to visualization. With Improvado, you can automatically extract metrics and dimensions from Quantcast, transform and normalize the data, and load it into Qlik. This not only saves time and effort but also ensures data accuracy and consistency.

Moreover, Improvado is built for large enterprises, with the ability to process large volumes of data and centralize marketing and sales data from multiple sources. Its platform is scalable and customizable, allowing you to adapt it to your specific business needs. Plus, Improvado offers high-quality customer support to ensure a seamless experience when connecting Quantcast to Qlik.

Summary of connection Quantcast to Qlik

In summary, connecting Quantcast and Qlik provides enterprises with a powerful combination of audience insights and data visualization capabilities. Using Improvado to connect these two platforms ensures a streamlined and automated process, allowing you to focus on extracting actionable insights from your data. Improvado's scalability, customization, high-quality customer support, ability to process large volumes of data, and centralization of marketing and sales data make it the ideal solution for connecting Quantcast and Qlik. To learn more about how Improvado can help you connect Quantcast to Qlik, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.

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