Connect Outbrain to Qlik with Zero API Maintenance

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What is Outbrain?

Outbrain is a leading content discovery platform that enables enterprise companies to promote their content through personalized recommendations. By using Outbrain, businesses can drive audience engagement, increase brand awareness, and generate high-quality leads. Outbrain's native advertising platform helps marketers reach their target audience across various websites and apps, ensuring that their content reaches a wide range of potential customers.

What is Qlik?

Qlik is a powerful business intelligence and data visualization platform that offers enterprise companies the tools they need to analyze and understand their data. With Qlik, businesses can create custom dashboards, reports, and visualizations, which help them make data-driven decisions. Qlik's associative engine allows users to explore data from multiple sources, revealing hidden insights and trends that can drive better decision-making and overall business performance.

Connecting Outbrain to Qlik

Connecting Outbrain to Qlik can be achieved in several ways:

  • Using Outbrain's API to extract data and import it directly into Qlik.
  • Utilizing a third-party data connector for Qlik Outbrain, which simplifies the process of connecting the two platforms.
  • Manually exporting data from Outbrain and importing it into Qlik using a CSV or Excel file.
  • Creating a custom solution to sync Outbrain with Qlik, which requires a significant amount of development effort.
  • Choosing Improvado as a more efficient and scalable solution to connect Outbrain to Qlik, with native support for data extraction and load.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Outbrain to Qlik with Improvado

Improvado is the ideal solution for connecting Outbrain to Qlik. It offers a complete data pipeline, from data extraction to transformation, normalization, and visualization. With Improvado, you can easily connect Outbrain to Qlik and automatically extract a wide range of metrics and dimensions from your marketing campaigns.

Improvado's platform is designed for enterprise-scale companies, allowing for seamless integration with both Outbrain and Qlik. Unlike other solutions, Improvado offers a high level of customization, enabling you to tailor your data pipeline to suit your specific needs. Additionally, Improvado's customer support is top-notch, ensuring that you have all the assistance you need to successfully connect Outbrain to Qlik.

Summary of connection Outbrain to Qlik

In summary, connecting Outbrain and Qlik can be a complex process, but with Improvado, you can simplify the task and enjoy the many benefits it offers. Improvado's solution is scalable, customizable, and designed to handle large volumes of data. By centralizing your marketing and sales data with Improvado, you can gain valuable insights and make data-driven decisions to drive your business forward. To learn more about how Improvado can help you connect Outbrain to Qlik, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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