Connect QuickBooks to Qlik to Streamline Marketing Analytics

Improvado: your fast lane to seamless marketing data integration.

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What is QuickBooks?

QuickBooks is a leading accounting software designed for large enterprises to manage their financial transactions, payroll, and inventory. This comprehensive solution helps organizations streamline their financial processes, make informed decisions, and drive growth. By leveraging QuickBooks, businesses can efficiently manage their expenses, create invoices, and track sales and tax information.

What is Qlik?

Qlik is an advanced business intelligence and data visualization platform that allows enterprises to analyze and visualize their data in real-time. With its powerful in-memory data processing and interactive dashboards, Qlik enables organizations to uncover hidden trends and make data-driven decisions. By using Qlik, businesses can gain insights from their data, improve performance, and optimize their marketing and sales strategies.

Connecting QuickBooks to Qlik

There are several ways to connect QuickBooks to Qlik for seamless data integration:

  • Manual data export: Export data from QuickBooks as CSV or Excel files and import it into Qlik using built-in import functionality. This method requires manual effort and is prone to errors.
  • Third-party connectors: Use data connector for Qlik QuickBooks, such as Qlik Web Connectors or QVSource, to establish a connection between the two platforms. These connectors often come with limitations in terms of data types and frequency of data sync.
  • Custom-built integration: Develop a custom solution using QuickBooks and Qlik APIs to sync data between the two platforms. This approach requires technical expertise and ongoing maintenance.
  • Choose Improvado: A complete data pipeline solution, Improvado automates the data extraction, transformation, and normalization process, making it easy to load data from QuickBooks to Qlik efficiently and accurately. With Improvado, you can save time, reduce errors, and focus on analyzing your data instead of managing data integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting QuickBooks to Qlik with Improvado

Improvado is the best solution for connecting QuickBooks to Qlik due to its numerous benefits:

  • Scalability: Improvado is built to handle the data needs of large enterprises, easily processing large volumes of data and accommodating growth.
  • Customization: With Improvado, you can customize your data pipeline to extract specific metrics and dimensions from QuickBooks and import them into Qlik.
  • Centralized data: Improvado centralizes your marketing and sales data, making it easy to analyze and visualize it in Qlik.
  • High-quality customer support: Improvado's dedicated team of experts is available to help you set up and manage your data pipeline, ensuring smooth data integration.

Summary of connection QuickBooks to Qlik

In summary, connecting QuickBooks and Qlik using Improvado is a powerful solution that enables large enterprises to efficiently integrate their financial data with their business intelligence platform. By leveraging Improvado, businesses can enjoy benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. Centralizing marketing and sales data also empowers organizations to make data-driven decisions and optimize their strategies. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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