Connect Google Ad Manager to Excel Power Query Automatically

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What is Google Ad Manager?

Google Ad Manager is a comprehensive ad serving platform designed for large enterprises to effectively manage and monetize their digital advertising inventory. It offers advanced features such as real-time forecasting, granular reporting, and programmatic integration, allowing businesses to maximize ad revenue while maintaining control over their ad operations. By utilizing Google Ad Manager, enterprise companies can streamline their advertising efforts and make data-driven decisions to optimize their campaigns.

What is Excel Power Query?

Excel Power Query is a data transformation and analysis tool within Microsoft Excel that enables users to easily import, clean, and manipulate data from various sources. It offers a user-friendly interface and a wide range of functions, making it an ideal tool for enterprise companies looking to analyze large volumes of data quickly and efficiently. With Excel Power Query, businesses can uncover valuable insights, identify trends, and make more informed decisions to drive their marketing efforts.

Connecting Google Ad Manager to Excel Power Query

  • Start by exporting your Google Ad Manager data as a CSV file. This can be done by navigating to the Reports tab within the platform and choosing the desired metrics and dimensions for your report.
  • Once your data is exported, open Excel Power Query and create a new query by selecting "From File" and choosing your CSV file.
  • Use the Power Query editor to clean and transform your data as needed. This may include filtering, sorting, merging, or appending data from other sources.
  • Create a data model by connecting the transformed data to other relevant tables in your Excel workbook. This can be done using the Data Model feature within Power Query.
  • Visualize your Google Ad Manager data in Excel by creating charts, graphs, and other visual elements using the transformed data from your query.
  • Automate the process of refreshing your Google Ad Manager data in Excel Power Query by scheduling data refreshes or using an automated data extraction and load solution to keep your data up to date.
  • Consider using Improvado as an alternative to manually connecting Google Ad Manager to Excel Power Query. This advanced marketing analytics platform can simplify the process, centralize your data, and provide more robust data transformation and visualization capabilities.

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Waleed Noury, Senior Media Analyst at Activision
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Connecting Google Ad Manager to Excel Power Query with Improvado

Improvado is the best solution for connecting Google Ad Manager to Excel Power Query, as it offers a complete data pipeline that encompasses data extraction, transformation, normalization, and visualization. With Improvado, you can easily access a wide range of metrics and dimensions from your Google Ad Manager data, and the platform can handle large volumes of data with ease.

In addition to its scalability and customization features, Improvado provides high-quality customer support to ensure a smooth integration process. By centralizing your marketing and sales data with Improvado, you can streamline your data analysis efforts and gain valuable insights that drive better decision-making and optimize your advertising campaigns.

Summary of connection Google Ad Manager to Excel Power Query

In summary, connecting Google Ad Manager to Excel Power Query can be a complex process involving multiple steps and manual data manipulation. However, with Improvado's advanced marketing analytics platform, you can simplify this process, centralize your data, and benefit from a comprehensive solution that offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can help you integrate Google Ad Manager with Excel Power Query, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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