Connect Drift to Qlik Without SQL

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What is Drift?

Drift is a conversational marketing platform that helps enterprise companies generate leads, engage customers, and grow revenue through personalized and automated messaging. By leveraging AI-powered chatbots and real-time messaging, Drift streamlines the sales process and improves customer experiences. Its robust features, such as lead routing, account-based marketing, and integrations with popular CRM systems, make it a valuable tool for large businesses that want to maximize their marketing investments.

What is Qlik?

Qlik is a leading provider of data analytics and business intelligence solutions for enterprise companies. With its powerful data visualization tools, Qlik enables organizations to explore and analyze large volumes of data, allowing them to make data-driven decisions quickly and efficiently. By connecting to various data sources and transforming raw data into actionable insights, Qlik helps businesses uncover hidden trends, identify opportunities, and streamline operations. Qlik's user-friendly interface and self-service capabilities make it an excellent choice for organizations looking to empower their teams with data-driven decision-making tools.

Connecting Drift to Qlik

  • Export Drift data as CSV or Excel files, then import the files into Qlik using its built-in data loader.
  • Use Qlik's REST connector to connect directly to Drift's API, allowing you to pull data from Drift into your Qlik dashboard. You'll need to configure the connection settings, such as authentication details and API endpoints, to ensure a successful data import.
  • Utilize a third-party data connector for Qlik Drift, such as an ETL (Extract, Transform, Load) tool, to automate the data extraction and import process. ETL tools can help you clean, transform, and normalize data before loading it into Qlik, ensuring consistent and accurate reporting.
  • Choose Improvado, an advanced marketing analytics platform, to connect Drift to Qlik seamlessly. Improvado offers robust data extraction and load capabilities, allowing you to streamline the entire data pipeline from extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Drift to Qlik with Improvado

Improvado is the ideal solution for connecting Drift to Qlik, as it provides a complete data pipeline for large enterprises. With its powerful data extraction capabilities, Improvado can automatically pull metrics and dimensions from Drift and import them into Qlik. This eliminates the need for manual data exports or complex API configurations, saving time and resources.

Improvado's platform is highly customizable and scalable, allowing it to handle large volumes of data and adapt to the unique needs of your organization. Its ability to centralize marketing and sales data from various sources makes it an invaluable tool for enterprise companies looking to optimize their marketing strategies and drive growth. Furthermore, Improvado offers exceptional customer support, ensuring that you receive prompt assistance when you need it most.

Summary of connection Drift to Qlik

In summary, connecting Drift and Qlik is a powerful way to centralize and analyze your marketing data, driving better decision-making and ultimately improving business outcomes. Improvado offers a seamless, scalable, and customizable solution for integrating these two platforms, with a high level of customer support to ensure your success. By leveraging Improvado's data pipeline, you can centralize marketing and sales data, process large volumes of information, and visualize your data in Qlik with ease. To learn more about how Improvado can help you connect Drift to Qlik, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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