Data sources
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Dotdigital

Dotdigital Data Integration | Email to Revenue

Extract email campaigns, automation flows, and engagement metrics from Dotdigital. Connect email performance to sales data in Snowflake or Tableau.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Dotdigital to your data warehouse

Improvado connects to Dotdigital's API to extract email campaign data, subscriber information, automation performance, and engagement metrics. The integration pulls data from your email campaigns, triggered automations, SMS campaigns, and customer journey analytics. Data syncs automatically on your preferred schedule, ensuring email performance data stays up-to-date. No manual report exports or spreadsheet management required.

Dotdigital Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Dotdigital + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified email data across marketing channels

Improvado's Marketing Common Data Model normalizes Dotdigital data with your other marketing platforms and customer touchpoints. Combine email performance with paid advertising results, automation data with website analytics, and subscriber behavior with CRM information. Compare email channel performance against social media, search, and direct traffic. Build comprehensive customer journey analysis that includes all email touchpoints and cross-channel attribution.

Use Cases

What users ask their Dotdigital integration

Cross-channel
Merge Dotdigital email data with Google Ads to optimize campaigns based on subscriber behavior
3 hrs → 12 min
Budget optimization
Track email automation performance and correlate with website conversion data
Manual → auto
Executive reporting
Create executive dashboards showing email ROI, subscriber growth, and campaign performance
4 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Dotdigital data does Improvado extract?
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Improvado extracts campaign performance metrics, subscriber data, automation results, engagement statistics, SMS campaign data, and customer journey analytics. The integration covers all email marketing data including open rates, click rates, conversions, and subscriber segmentation information from your Dotdigital account.
How frequently does Dotdigital data sync with Improvado?
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Dotdigital data syncs automatically every 1-6 hours depending on your email volume and reporting requirements. You can adjust sync frequency based on campaign schedules and automation timing. Real-time syncing is available for high-frequency email programs and triggered campaigns.
Can I analyze Dotdigital data with other marketing platforms?
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Yes, Improvado normalizes Dotdigital data with 500+ other marketing platforms using the Marketing Common Data Model. You can analyze email performance alongside paid advertising, social media, website analytics, and CRM data for complete customer journey analysis.
Which data warehouses support Dotdigital integration?
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Improvado loads Dotdigital data into BigQuery, Snowflake, Redshift, Azure Synapse, and other major data warehouses. You can also connect directly to Tableau, Power BI, Looker, and other visualization tools for immediate email marketing analytics and reporting.
How does Improvado handle Dotdigital automation data?
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Improvado extracts automation performance including trigger events, email sequences, conversion tracking, and customer journey progression. The data includes automation flow performance, drop-off points, and engagement metrics for comprehensive automation analysis and optimization.
Can I get historical Dotdigital campaign data?
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Yes, Improvado can extract historical Dotdigital data including past campaign performance, subscriber history, and automation results. The initial sync includes your existing email marketing data based on your account's retention period and subscription level.