Connect Google Ad Manager to Chartio for Unbiased Marketing Insights

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What is Google Ad Manager?

Google Ad Manager is a comprehensive ad management platform designed for large enterprises, allowing them to effectively manage and optimize their digital advertising campaigns. With Google Ad Manager, businesses can streamline their ad operations, maximize revenue from ad inventory, and gain insights into advertising performance. By leveraging the advanced targeting capabilities and robust reporting tools, enterprise companies can make informed decisions to optimize their ad spend and improve return on investment (ROI).

What is Chartio?

Chartio is a powerful business intelligence (BI) and data visualization tool designed for enterprise companies. It helps organizations analyze and understand their data by creating visually engaging, interactive dashboards and reports. With Chartio, businesses can uncover insights, identify trends, and make data-driven decisions to drive growth and optimize performance. Its intuitive, user-friendly interface enables both technical and non-technical users to create complex visualizations and explore data from multiple sources, facilitating cross-functional decision-making and collaboration across the organization.

Connecting Google Ad Manager to Chartio

There are several ways to connect Google Ad Manager to Chartio, including:

  • Using Chartio's built-in Google Ad Manager connector, which provides an easy-to-use interface to import data from Google Ad Manager to Chartio.
  • Exporting data from Google Ad Manager in CSV or Excel format, and then importing it into Chartio manually or using a third-party tool.
  • Utilizing a custom-built API integration to sync data between Google Ad Manager and Chartio, ensuring real-time updates and seamless data flow.
  • Employing ETL (Extract, Transform, Load) processes to extract data from Google Ad Manager, transform it, and load it into Chartio's data warehouse.
  • Opting for an advanced marketing analytics platform like Improvado, which simplifies the entire data pipeline from extraction to visualization, delivering a comprehensive solution to connect Google Ad Manager to Chartio.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ad Manager to Chartio with Improvado

Improvado offers a superior solution for connecting Google Ad Manager to Chartio, providing a seamless, efficient, and reliable data pipeline. With Improvado, businesses can:

  • Automate the data extraction process, eliminating manual export and import tasks, and reducing the risk of errors and data discrepancies.
  • Transform and normalize data from Google Ad Manager, ensuring it's formatted correctly and ready for analysis in Chartio.
  • Access a wide range of metrics and dimensions from Google Ad Manager, enabling comprehensive reporting and in-depth analysis.
  • Save time and resources by utilizing a pre-built integration, rather than developing and maintaining custom API connections.
  • Benefit from Improvado's ongoing updates and enhancements, ensuring the continued reliability and efficiency of the data pipeline.

Summary of connection Google Ad Manager to Chartio

In summary, connecting Google Ad Manager and Chartio is essential for enterprise companies looking to gain valuable insights from their advertising data. Improvado offers a robust, scalable, and customizable solution for this connection, making it the ideal choice for businesses seeking to centralize their marketing and sales data. With Improvado, companies can process large volumes of data and enjoy high-quality customer support to ensure a seamless data pipeline from Google Ad Manager to Chartio. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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