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Ad inventory, fill rates, and revenue data from Google Ad Manager connects to your warehouse. Build unified publisher performance reports.
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Improvado connects directly to the Google Ad Manager API to extract comprehensive ad serving and inventory data. Our platform pulls impressions, clicks, revenue, fill rates, and programmatic performance from all your ad units and line items. Data refreshes every hour to keep your publisher analytics current. No manual report generation or data exports needed from the Ad Manager interface.
Improvado's Marketing Common Data Model standardizes Google Ad Manager metrics alongside data from other ad networks, affiliate programs, and revenue sources. Ad unit performance, CPMs, and fill rates align with traffic data from Google Analytics and content performance metrics. This unified approach gives publishers complete revenue attribution across all monetization channels. Your team can optimize inventory allocation and pricing strategies based on comprehensive performance data.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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