Connect Google Ad Manager to Tableau to Make Data-Driven Decisions

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What is Google Ad Manager?

Google Ad Manager is a comprehensive ad-serving platform that enables large enterprises to effectively manage and optimize their digital advertising campaigns. By consolidating ad trafficking, targeting, and reporting, Google Ad Manager streamlines the process of serving ads across various channels and formats. Enterprise companies benefit from using Google Ad Manager because it provides real-time insights, flexible ad formats, and granular targeting options to maximize the return on investment (ROI) of their marketing efforts.

What is Tableau?

Tableau is a powerful data visualization and business intelligence (BI) platform that helps enterprises make data-driven decisions. With Tableau, organizations can easily create interactive and shareable dashboards, perform advanced analytics, and gain insights into their marketing, sales, and operational data. Tableau offers enterprise companies the ability to quickly visualize complex data sets, uncover hidden trends, and identify actionable insights to drive better business outcomes.

Connecting Google Ad Manager to Tableau

There are several ways to connect Google Ad Manager to Tableau:

  • Use Google Sheets as an intermediary: Export Google Ad Manager data to a Google Sheet, then connect the Google Sheet to Tableau.
  • Utilize Google Ad Manager's API: Write custom scripts to extract data from Google Ad Manager, and then load the data into Tableau.
  • Connect to Google BigQuery: Set up Google Ad Manager to export data to Google BigQuery, and then connect Tableau to BigQuery.
  • Employ a third-party connector: Use a pre-built data connector for Tableau, such as Supermetrics or Fivetran, to sync Google Ad Manager data with Tableau.
  • Opt for a comprehensive marketing analytics platform like Improvado: Instead of relying on manual processes, scripts, or third-party connectors, leverage Improvado's automated, end-to-end solution to extract data from Google Ad Manager and load it into Tableau.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ad Manager to Tableau with Improvado

Connecting Google Ad Manager to Tableau with Improvado offers numerous benefits. First, Improvado provides a scalable and customizable solution that can handle large volumes of data. This enables enterprises to centralize their marketing and sales data from various sources, including Google Ad Manager, in a single platform. This streamlined process reduces the need for manual data manipulation and ensures data consistency across all reporting tools.

Second, Improvado's platform includes a robust data transformation and normalization layer, allowing organizations to map metrics and dimensions from Google Ad Manager to Tableau as needed. This feature eliminates the need for custom scripts or third-party connectors and ensures that data is accurately represented in Tableau dashboards.

Lastly, Improvado's customer support team is available to help enterprises throughout the data integration process, from initial setup to ongoing maintenance. This ensures a seamless connection between Google Ad Manager and Tableau, enabling organizations to focus on unlocking valuable insights from their data, rather than wrangling with data integration challenges.

Summary of connection Google Ad Manager to Tableau

In summary, connecting Google Ad Manager and Tableau is essential for organizations looking to maximize the value of their marketing data. By leveraging Improvado's end-to-end marketing analytics platform, enterprises can enjoy the benefits of scalability, customization, high-quality customer support, and the ability to process large volumes of data. Centralizing marketing and sales data from Google Ad Manager and other sources with Improvado ensures a seamless, accurate, and efficient data pipeline to Tableau, empowering organizations to make data-driven decisions with ease. To learn more, book a call with an Improvado expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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