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Extract Taboola campaign data, content performance, and audience engagement metrics. Native advertising insights in Tableau or Power BI.
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Improvado connects to Taboola's API to extract native advertising performance across all campaign types. The integration pulls impression data, click-through rates, conversion metrics, audience demographics, and content performance from Taboola campaigns. Campaign spend, CPC, CPM, and ROI metrics refresh automatically every hour. Creative performance data, including which headlines and images drive highest engagement, flows directly into your reporting stack without manual exports.
Improvado's Marketing Common Data Model normalizes Taboola native ad metrics with display advertising from Google, Facebook, and 500+ other platforms. Cost per click from Taboola appears alongside Google Ads CPC in unified performance dashboards. You can compare native advertising CTR from Taboola with banner ad performance from programmatic platforms, or track user journey from Taboola content discovery to final conversion. All metrics integrate seamlessly into BigQuery, Snowflake, Tableau, or Power BI.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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