Connect Exponea to Qlik to Make Data-Driven Decisions

Improvado: your copilot for all marketing data ops.

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What is Exponea?

Exponea is a leading customer data platform (CDP) that enables enterprise companies to collect, analyze, and activate customer data for personalized experiences. By using Exponea, businesses can gain deep insights into their customer base, drive engagement through targeted marketing campaigns, and improve customer retention. It provides an all-in-one solution for tracking customer behavior, segmenting audiences, and automating marketing communications.

What is Qlik?

Qlik is a powerful business intelligence (BI) and data visualization platform that allows enterprise companies to turn their data into actionable insights. With its intuitive interface and robust analytics capabilities, Qlik helps businesses to uncover hidden trends, identify opportunities, and make data-driven decisions. Qlik's associative engine and AI-powered features enable users to explore data from multiple sources, create interactive visualizations, and share insights with their teams.

Connecting Exponea to Qlik

Connecting Exponea to Qlik can be achieved through various methods, including:

  • Exporting data from Exponea in a suitable format (such as CSV or JSON) and importing it into Qlik
  • Utilizing a third-party data connector for Qlik Exponea to facilitate the transfer of data between the two platforms
  • Developing a custom integration using Exponea's API and Qlik's developer tools to extract, transform, and load data from Exponea to Qlik

These methods often require time-consuming manual processes, specialized technical knowledge, or ongoing maintenance. However, there is a more efficient and scalable solution available: using Improvado.

Improvado is an advanced marketing analytics platform that streamlines the process of connecting marketing data sources, like Exponea, to BI and visualization tools, like Qlik. With Improvado, you can extract and load data from Exponea directly into Qlik, eliminating the need for manual data exports and complex integrations.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Exponea to Qlik with Improvado

Connecting Exponea to Qlik with Improvado offers several advantages over other methods:

  • Improvado's pre-built Exponea Qlik connector simplifies the data extraction and loading process, saving you time and effort
  • With Improvado, you can automatically extract metrics and dimensions from Exponea and visualize them in Qlik, ensuring that your data is always up-to-date
  • The platform's data transformation and normalization capabilities ensure that your data is clean, consistent, and ready for analysis in Qlik
  • Improvado's scalable architecture is designed to handle large volumes of data, making it suitable for enterprise companies
  • You can centralize your marketing and sales data from multiple sources, enabling a comprehensive view of your performance across all channels

By choosing Improvado, you gain access to a powerful solution that simplifies the process of connecting Exponea to Qlik and allows you to focus on deriving insights from your data.

Summary of connection Exponea to Qlik

In summary, connecting Exponea and Qlik can be achieved in various ways, but using Improvado offers the most efficient, scalable, and customizable solution. The platform's advanced features, such as data extraction, transformation, and normalization, allow you to centralize your marketing and sales data and visualize it in Qlik. With Improvado's high-quality customer support and ability to process large volumes of data, you can unlock the full potential of your Exponea data in Qlik. To learn more about how Improvado can help you connect Exponea to Qlik, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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