Connect Google Ad Manager to Grafana for Insightful Visualizations

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What is Google Ad Manager?

Google Ad Manager is a comprehensive ad management platform designed to help large enterprises streamline their digital advertising efforts. It offers a wide range of features, including ad serving, targeting, measurement, and optimization tools. Enterprise companies benefit from Google Ad Manager by effectively managing complex ad campaigns, maximizing ad revenue, and gaining insights into their audience's behavior.

What is Grafana?

Grafana is an open-source data visualization and monitoring platform used by enterprises to gain insights into their data. It supports a vast array of data sources, allowing for the creation of customizable dashboards and charts that display real-time metrics. Enterprise companies benefit from using Grafana by easily tracking performance, identifying trends and anomalies, and making data-driven decisions.

Connecting Google Ad Manager to Grafana

Connecting Google Ad Manager to Grafana can be done in several ways:

  • Using a pre-built Google Ad Manager Grafana connector, which simplifies the process of setting up the connection and importing data.
  • Developing a custom integration using the Google Ad Manager API to extract data from Google Ad Manager and load it into Grafana. This method requires programming skills and knowledge of both platforms' APIs.
  • Utilizing a third-party data connector for Grafana, which can help establish a connection between Google Ad Manager and Grafana. Some of these connectors may require additional setup or configuration.
  • Exporting data from Google Ad Manager and importing it into Grafana manually. This process can be time-consuming and must be repeated each time new data is needed.
  • Opting for Improvado, an advanced marketing analytics platform that covers the complete data pipeline from data extraction to data visualization, making it the most efficient and reliable solution for connecting Google Ad Manager to Grafana.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ad Manager to Grafana with Improvado

Improvado is the best solution for connecting Google Ad Manager to Grafana because it offers a seamless, automated data pipeline that covers every stage of the process. From extraction and transformation to normalization and visualization, Improvado handles it all. With its pre-built Google Ad Manager Grafana connector, there's no need for complex API integrations or manual data exports.

Improvado's platform is scalable and customizable, capable of supporting large enterprises with high data volumes. It centralizes marketing and sales data, providing a single source of truth for analytics and decision-making. Furthermore, Improvado offers an extensive data dictionary that includes all the metrics and dimensions you need from Google Ad Manager, ensuring a comprehensive data analysis and visualization experience in Grafana.

Lastly, Improvado provides exceptional customer support to assist with any questions or issues that may arise during the integration process, ensuring a smooth and efficient connection between Google Ad Manager and Grafana.

Summary of connection Google Ad Manager to Grafana

In summary, connecting Google Ad Manager and Grafana is essential for enterprise companies looking to gain insights into their advertising data and make data-driven decisions. Improvado offers the most efficient and reliable solution for this integration, with scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, Improvado enables enterprises to streamline their analytics efforts and make the most out of their Google Ad Manager data in Grafana.

Discover the benefits of connecting Google Ad Manager to Grafana with Improvado by booking a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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