Connect Google Ad Manager to Metabase for Real-Time Data Flow

Automate your marketing analytics with Improvado.

Book a call

What is Google Ad Manager?

Google Ad Manager is a comprehensive ad serving platform that helps large enterprises manage, deliver, and optimize their digital advertising campaigns. By using Google Ad Manager, companies can benefit from increased revenue, better targeting, and enhanced reporting capabilities. It streamlines the advertising process, making it easier for businesses to reach their target audience and track campaign performance.

What is Metabase?

Metabase is an open-source business intelligence tool designed for enterprise companies to analyze, visualize, and share data insights across various departments. The platform offers an intuitive interface, customizable dashboards, and a wide range of visualizations, making it easy for users to explore and understand their data. By integrating Metabase into their analytics workflow, organizations can drive data-driven decision-making and improve overall business performance.

Connecting Google Ad Manager to Metabase

Connecting Google Ad Manager to Metabase can be accomplished through a series of steps:

  • First, export data from Google Ad Manager, either by downloading reports manually or by using the Reporting API.
  • Next, you will need to prepare your data for import into Metabase. This may involve cleaning, transforming, and normalizing the data to ensure compatibility with Metabase's data model.
  • Once your data is properly formatted, import it into Metabase using a data connector or by manually uploading CSV files.
  • Finally, build custom dashboards and visualizations within Metabase to analyze and share insights from your Google Ad Manager data.
  • Alternatively, consider using Improvado for a more streamlined process to extract and load data from Google Ad Manager to Metabase, without the need for manual intervention or complicated data transformation.

Request a quote, and we'll
follow up with you shortly

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google Ad Manager to Metabase with Improvado

Improvado is the optimal solution for connecting Google Ad Manager to Metabase, as it offers a complete data pipeline that covers data extraction, transformation, normalization, and visualization. By leveraging Improvado's data extraction and load capabilities, you can automate the process of importing data from Google Ad Manager to Metabase, saving time and reducing errors. Moreover, Improvado provides a comprehensive data dictionary that includes all the metrics and dimensions that can be automatically extracted from Google Ad Manager, ensuring you have access to the most relevant data for your analysis and reporting needs.

Improvado's platform is built for scalability and customization, making it the ideal choice for large enterprises with complex data requirements. Its ability to process large volumes of data and centralize marketing and sales data enables organizations to gain a holistic view of their advertising performance. Additionally, Improvado offers high-quality customer support to ensure a smooth and seamless integration process.

Summary of connection Google Ad Manager to Metabase

In summary, connecting Google Ad Manager and Metabase can provide valuable insights and drive data-driven decision-making for large enterprises. Improvado offers a streamlined and efficient solution for this integration, thanks to its end-to-end data pipeline, scalability, and customization capabilities. By using Improvado, organizations can centralize marketing and sales data, process large volumes of data, and access top-notch customer support. To learn more about Improvado's solutions and how they can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

Do more with
Google Ad Manager

Do more with

Take your marketing reporting to new heights