Connect MediaMath to Qlik with Zero API Maintenance

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What is MediaMath?

MediaMath is a leading programmatic marketing platform that empowers enterprise companies to drive efficient and effective digital marketing campaigns. By providing tools for data-driven decision-making, MediaMath helps businesses optimize their marketing strategies, reach their target audience, and maximize ROI. With its robust suite of features, including audience segmentation, real-time bidding, and cross-channel attribution, MediaMath enables enterprises to take control of their marketing efforts and achieve measurable results.

What is Qlik?

Qlik is a cutting-edge data analytics and visualization platform designed for enterprise organizations. It offers a suite of robust tools that enable users to explore, analyze, and present data in an intuitive and engaging way. Qlik's unique Associative Engine connects data from multiple sources, allowing users to uncover hidden insights and make data-driven decisions with confidence. With its powerful capabilities, Qlik helps enterprises transform raw data into actionable intelligence, driving better business outcomes and increased efficiency.

Connecting MediaMath to Qlik

Connecting MediaMath to Qlik can be achieved through several steps:

  • First, extract the data from MediaMath by using their APIs or downloading CSV files. This process can be time-consuming and prone to errors, especially if you need to handle large volumes of data.
  • Next, prepare the data for import by cleaning, transforming, and normalizing it to ensure compatibility with Qlik. This step may require advanced technical skills and a deep understanding of both MediaMath and Qlik's data structures.
  • Load the prepared data into Qlik by using their built-in data connectors or custom scripts. This process can be complicated, and you may need to write custom code to handle the specific requirements of your data and use case.
  • Create visualizations, dashboards, and reports in Qlik using the imported MediaMath data. This step requires a solid understanding of Qlik's visualization tools and best practices to create meaningful and actionable insights.
  • An alternative to these manual steps is to use Improvado, a powerful data connector and integration platform that automates the entire process of connecting MediaMath and Qlik. With Improvado, you can seamlessly extract, transform, load, and visualize your MediaMath data in Qlik, saving time and reducing the risk of errors.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting MediaMath to Qlik with Improvado

Improvado is the best solution for connecting MediaMath to Qlik because it offers several advantages over other methods. First, it provides a fully automated and scalable data pipeline that can handle large volumes of data, freeing up valuable time and resources for your team. Second, it offers customization options that allow you to tailor the integration to your specific needs, ensuring that you have access to the metrics and dimensions most relevant to your business. Third, Improvado is built for enterprise-level organizations, ensuring high-quality customer support and a secure, reliable connection between your marketing data sources and your BI/visualization platform. Finally, Improvado centralizes your marketing and sales data, making it easier to manage and analyze in Qlik.

Summary of connection MediaMath to Qlik

In summary, connecting MediaMath and Qlik is a crucial step for enterprise organizations looking to gain actionable insights from their marketing data. Using Improvado as your data connector simplifies this process, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can unlock the full potential of your MediaMath data in Qlik, driving better business outcomes and increased efficiency. To learn more about how Improvado can help you connect MediaMath to Qlik, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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