Connect Google Ad Manager to Mode to Eliminate Human Error

Empower your marketing analytics with automated data connections using Improvado.

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What is Google Ad Manager?

Google Ad Manager is a comprehensive ad serving platform designed specifically for large enterprises to manage their online advertising activities. It combines the power of Google's ad technology with advanced targeting and reporting capabilities, enabling businesses to effectively monetize their digital content and maximize ad revenue. As a result, enterprise companies benefit from increased efficiency, better decision-making, and improved audience engagement.

What is Mode?

Mode is a powerful business intelligence (BI) and data visualization platform that helps enterprises transform raw data into actionable insights. With its user-friendly interface and robust analytical tools, Mode enables organizations to create custom dashboards, perform in-depth data analysis, and collaborate on data-driven projects. By leveraging Mode, enterprise companies can streamline their decision-making processes, enhance collaboration, and drive data-driven strategies for growth.

Connecting Google Ad Manager to Mode

  • First, gather necessary credentials and API keys for accessing your Google Ad Manager account, as well as your Mode account.
  • Then, create a custom API request to extract data from Google Ad Manager, specifying the desired metrics, dimensions, and date ranges.
  • Next, use an ETL (extract, transform, load) tool or process to transform the extracted data, ensuring it is structured consistently and effectively for integration with Mode.
  • Load the transformed data into Mode's data warehouse, using either its built-in data connectors or a third-party solution.
  • Create custom visualizations and dashboards within Mode, using the imported Google Ad Manager data to drive your reporting and analysis.
  • Finally, consider using Improvado as an alternative to manual data extraction and transformation, as it provides a streamlined solution for connecting Google Ad Manager to Mode, handling both data extraction and load seamlessly.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ad Manager to Mode with Improvado

Improvado is the best solution to connect Google Ad Manager to Mode because it simplifies the entire process of data integration. With Improvado, you don't need to worry about manually extracting and transforming data, as the platform handles everything for you. It also offers a comprehensive data dictionary of available metrics and dimensions, making it easy to create custom reports and visualizations within Mode. Additionally, Improvado's user-friendly interface and exceptional customer support ensure a smooth experience for users of all skill levels, making it the ideal choice for enterprise companies looking to connect Google Ad Manager to Mode.

Summary of connection Google Ad Manager to Mode

In summary, connecting Google Ad Manager and Mode is an essential step for enterprise companies looking to optimize their marketing efforts and drive data-driven decision-making. By using Improvado to facilitate this connection, businesses can benefit from scalability, customization, high-quality customer support, the ability to process large volumes of data, and the centralization of their marketing and sales data. To learn more about how Improvado can help your organization connect Google Ad Manager to Mode, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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