Connect Terminus to Qlik to Make Data-Driven Decisions

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What is Terminus?

Terminus is a leading account-based marketing (ABM) platform that helps enterprise companies streamline their marketing and sales efforts. By leveraging data-driven insights, Terminus enables businesses to target the right accounts, engage decision-makers, and accelerate their sales pipeline. With features like targeted advertising, web personalization, and sales intelligence, Terminus has become an essential tool for businesses looking to improve their marketing ROI and drive revenue growth.

What is Qlik?

Qlik is a powerful data visualization and business intelligence (BI) platform that enables enterprise companies to make data-driven decisions. With its intuitive interface and robust analytics capabilities, Qlik allows users to explore and analyze vast amounts of data in real-time, uncovering hidden insights and trends. Through interactive dashboards, custom reports, and visual storytelling, Qlik helps businesses transform raw data into actionable insights, leading to better decision-making and improved business performance.

Connecting Terminus to Qlik

Connecting Terminus to Qlik can be achieved in several ways:

  • Manually export data from Terminus and import it into Qlik. This process will require some technical knowledge and familiarity with both platforms.
  • Use a third-party data connector, which can automate the process of importing data from Terminus to Qlik. This option might come with an additional cost and may require some setup and maintenance.
  • Utilize Qlik's API to build a custom integration that connects Terminus and Qlik. This method will require development resources and can be time-consuming.
  • Choose a comprehensive marketing analytics platform like Improvado, which not only provides a seamless connection between Terminus and Qlik, but also covers the entire data pipeline – from data extraction and transformation to data normalization and visualization. Improvado simplifies the process, saving time and resources compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Terminus to Qlik with Improvado

Improvado is the ideal solution for connecting Terminus to Qlik, offering many advantages over other alternatives. With Improvado, you can:

  • Automate data extraction from Terminus, ensuring that your data is always up-to-date in Qlik.
  • Transform and normalize your data, making it easier to analyze and visualize in Qlik.
  • Access a comprehensive data dictionary with all the metrics and dimensions that can be automatically extracted from Terminus.
  • Customize the connection based on your specific needs, with the help of Improvado's expert support team.

By choosing Improvado, you can focus on drawing insights from your Terminus data in Qlik, without worrying about the technical challenges of connecting the two platforms.

Summary of connection Terminus to Qlik

In summary, connecting Terminus and Qlik is essential for businesses looking to leverage the full potential of their marketing data. With Improvado, you can easily integrate Terminus with Qlik, allowing you to centralize your marketing and sales data, visualize Terminus data in Qlik dashboards, and make data-driven decisions with confidence. Improvado's scalable, customizable solution ensures that you can process large volumes of data with ease and enjoy high-quality customer support. To learn more about how Improvado can help you connect Terminus to Qlik, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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