Connect Terminus to Metabase Without SQL

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Terminus?

Terminus is a leading account-based marketing (ABM) platform that helps enterprise companies target key accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity. By providing insights into account engagement, Terminus enables marketers to create highly targeted campaigns, measure their success, and optimize their strategies for better results. With Terminus, businesses can focus their resources on high-value accounts, generating more revenue and improving ROI.

What is Metabase?

Metabase is an open-source business intelligence (BI) tool designed to help enterprise companies make better data-driven decisions. It allows users to visualize, analyze, and share data across different teams and departments. With an intuitive interface, Metabase enables users to create custom dashboards, explore data using SQL or a built-in query builder, and generate insightful reports without requiring extensive technical skills. This BI tool helps organizations uncover hidden patterns, monitor performance, and drive continuous improvement.

Connecting Terminus to Metabase

Connecting Terminus to Metabase can be accomplished in several ways:

  • Using a data connector for Metabase Terminus, which simplifies the process of linking the two platforms and enables seamless data transfer.
  • Exporting data from Terminus and importing it into Metabase, either manually or through an automated process.
  • Utilizing APIs to sync data between Terminus and Metabase, which may require custom development and maintenance efforts.
  • Setting up a data pipeline to extract data from Terminus and load it into Metabase, ensuring data is kept up-to-date and accurate.
  • Using Improvado as a more comprehensive solution to connect Terminus to Metabase, offering advanced data extraction, transformation, and visualization capabilities, while simplifying the entire process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Terminus to Metabase with Improvado

Improvado is the best solution for connecting Terminus to Metabase, as it provides a complete data pipeline to handle all aspects of data management, from extraction and transformation to visualization. With Improvado's advanced data integration capabilities, businesses can easily access metrics and dimensions from Terminus, normalize the data, and import it into Metabase for further analysis and visualization. This eliminates the need for manual data export and import, custom API development, or complex data pipeline setup.

Additionally, Improvado offers scalability and customization options to accommodate the needs of large enterprises. Its ability to process large volumes of data and centralize marketing and sales data ensures that organizations can make data-driven decisions more efficiently. Users also benefit from high-quality customer support, further simplifying the process of connecting Terminus and Metabase.

Summary of connection Terminus to Metabase

In summary, connecting Terminus and Metabase is made easy with Improvado's comprehensive data management solution. Businesses can enjoy the benefits of scalability, customization, high-quality customer support, and the ability to process large data volumes, all while centralizing their marketing and sales data. To explore how Improvado can streamline the integration of Terminus and Metabase for your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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