Connect Terminus to Excel Power Query to Make Data-Driven Decisions

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What is Terminus?

Terminus is a leading account-based marketing (ABM) platform used by enterprise companies to target key accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity. By leveraging Terminus, businesses can identify the right target accounts, deliver personalized messages, and measure the impact of their marketing efforts on revenue growth.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool available within Microsoft Excel. It enables enterprise companies to connect to various data sources, clean and transform data, and create insightful visualizations for better decision-making. Excel Power Query's user-friendly interface and advanced capabilities make it an ideal choice for businesses looking to streamline their data analysis processes.

Connecting Terminus to Excel Power Query

Connecting Terminus to Excel Power Query can be accomplished in several ways:

  • Export data from Terminus as a CSV or Excel file, then import it into Excel Power Query.
  • Use a data connector for Excel Power Query Terminus, such as a third-party integration, to sync data between the two platforms.
  • Utilize Terminus APIs to extract data from Terminus and load it into Excel Power Query. This method requires some technical knowledge and programming skills.
  • Take advantage of Improvado's advanced marketing analytics platform, which simplifies the process of connecting Terminus to Excel Power Query, streamlining data extraction and load, and enabling seamless data transformation and visualization.

By using Improvado, businesses can save time, effort, and resources compared to other methods of connecting Terminus and Excel Power Query. Additionally, Improvado provides a robust data extraction and load solution, ensuring that your data pipeline remains efficient and effective.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Terminus to Excel Power Query with Improvado

Improvado offers a powerful solution for connecting Terminus to Excel Power Query. By leveraging Improvado's platform, businesses can benefit from a seamless data pipeline that covers data extraction, transformation, normalization, and visualization. Improvado simplifies the process of connecting Terminus to Excel Power Query, eliminating the need for manual data exports and complex API integrations.

Furthermore, Improvado provides a comprehensive data dictionary, detailing the metrics and dimensions that can be automatically extracted from Terminus, ensuring that your data remains consistent across platforms. With Improvado, businesses can scale their marketing analytics efforts, customize their data pipelines, and benefit from high-quality customer support to address any challenges that may arise.

Summary of connection Terminus to Excel Power Query

In summary, connecting Terminus and Excel Power Query can be a challenging process, but with Improvado's advanced marketing analytics platform, businesses can streamline the process and enjoy numerous benefits. By using Improvado, organizations can scale their marketing analytics efforts, customize their data pipelines, and benefit from high-quality customer support. Additionally, Improvado's platform can process large volumes of data and centralize marketing and sales data for better decision-making.

To learn more about how Improvado can help your organization connect Terminus to Excel Power Query and optimize your marketing analytics efforts, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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