Connect Terminus to Tableau to Streamline Marketing Analytics

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What is Terminus?

Terminus is a leading account-based marketing (ABM) platform designed for large enterprises. By providing valuable insights into target accounts, it enables marketing and sales teams to engage with prospective customers more effectively. Terminus helps organizations to streamline marketing efforts, personalize content, and prioritize high-value accounts, which ultimately leads to increased revenue and improved customer relationships.

What is Tableau?

Tableau is a powerful business intelligence (BI) and data visualization tool that helps users transform raw data into actionable insights. With its easy-to-use interface, Tableau enables enterprises to create interactive and shareable dashboards, which makes it simpler for decision-makers to understand complex data and make data-driven decisions. Tableau's advanced analytics capabilities allow users to identify trends, patterns, and correlations, leading to better decision-making and increased efficiency across the organization.

Connecting Terminus to Tableau

Connecting Terminus to Tableau can be done in several ways, which include:

  • Using a direct API connection to establish a link between Terminus and Tableau, allowing for real-time data syncing and visualization.
  • Developing custom scripts to extract data from Terminus and load it into Tableau for analysis and visualization. This may require programming expertise and can be time-consuming.
  • Utilizing a third-party data connector for Tableau Terminus integration, which can simplify the process of syncing data between the two platforms.
  • Exporting data from Terminus into CSV or Excel files, which can then be manually imported into Tableau for visualization and analysis.
  • Choosing Improvado as a comprehensive solution for connecting Terminus to Tableau, ensuring seamless data extraction, transformation, and visualization with minimal effort and maximum efficiency. Learn more about data extraction and load here.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Terminus to Tableau with Improvado

Improvado is the best solution for connecting Terminus to Tableau, as it offers a complete data pipeline that covers data extraction, transformation, and normalization, as well as data visualization. With Improvado, you can easily integrate Terminus and Tableau without the need for custom scripts or programming expertise. The platform allows for automatic extraction of the most relevant metrics and dimensions from Terminus, making it easier for users to analyze and visualize marketing data in Tableau. Explore available metrics and dimensions here.

Furthermore, Improvado provides customization options to ensure that the data is tailored to your specific needs. Its ability to process large volumes of data, coupled with its scalability, makes it an ideal choice for large enterprises. Additionally, Improvado's high-quality customer support ensures that any issues or queries are resolved promptly and efficiently.

Summary of connection Terminus to Tableau

In summary, connecting Terminus and Tableau is made simple and efficient with Improvado. Its comprehensive data pipeline ensures seamless integration, while its customization options, ability to process large volumes of data, and centralized marketing and sales data management make it an ideal solution for large enterprises. With Improvado's high-quality customer support, you can trust that your data integration and visualization needs will be met with ease. Book a call to learn more about how Improvado can help your organization make the most of Terminus and Tableau.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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