Connect Terminus to Looker to Eliminate Human Error

Seamlessly connect marketing data across all platforms with Improvado.

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What is Terminus?

Terminus is a leading account-based marketing (ABM) platform that helps large enterprises identify, engage, and retain high-value customers. By leveraging data-driven insights and personalized messaging, Terminus empowers marketing teams to create targeted campaigns that drive revenue growth, improve customer engagement, and boost marketing efficiency. With Terminus, enterprise companies benefit from streamlined marketing processes, increased return on investment, and enhanced collaboration between marketing and sales teams.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization platform designed for enterprise companies. It offers powerful analytics tools that enable users to explore, analyze, and visualize data from various sources in real-time. With Looker, organizations can make data-driven decisions, uncover hidden insights, and drive business growth. Looker's customizable dashboards, user-friendly interface, and robust integration capabilities make it an ideal choice for companies seeking to enhance their data analysis and reporting capabilities.

Connecting Terminus to Looker

Connecting Terminus to Looker can be achieved in several ways:

  • Exporting data from Terminus as a CSV or Excel file and then importing it into Looker manually. This process can be time-consuming and requires regular updates to keep the data current.
  • Utilizing a third-party data connector or integration tool to establish a direct connection between Terminus and Looker. This method automates data syncing and ensures that the data in Looker is always up-to-date. Some tools may also offer pre-built dashboards and reports for Terminus data.
  • Building a custom integration using Terminus and Looker APIs to extract, transform, and load data directly from one platform to another. This approach requires technical expertise and can be complex to maintain.
  • Using Improvado, a comprehensive marketing analytics platform that simplifies the process of extracting, transforming, and loading data between Terminus and Looker. Improvado offers a seamless way to import data from Terminus to Looker, automating the entire data pipeline and eliminating the need for manual data handling.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Terminus to Looker with Improvado

Improvado is the best solution to connect Terminus to Looker for several reasons:

  • It provides a complete data pipeline from data extraction through data transformation and normalization to data visualization, making it easier to manage all aspects of the data process in one platform.
  • Improvado supports a wide range of metrics and dimensions that can be automatically extracted from Terminus, ensuring that you have all the data you need for in-depth analysis in Looker.
  • With Improvado, you can customize the data transformation process to suit your specific needs, enabling you to create tailored dashboards and reports in Looker.
  • Improvado's customer support team is always available to help with any issues that may arise during the integration process.

Summary of connection Terminus to Looker

In summary, connecting Terminus and Looker is made easy with Improvado. By leveraging Improvado's advanced marketing analytics platform, enterprise companies can centralize marketing and sales data to gain valuable insights and make data-driven decisions. With its scalability, customization options, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal solution for businesses looking to visualize Terminus data in Looker. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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