Connect Terminus to Power BI to Make Data-Driven Decisions

Streamline marketing decision-making with Improvado.

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What is Terminus?

Terminus is a leading account-based marketing platform designed for large enterprises, helping them identify, engage, and grow their most valuable customer relationships. By utilizing Terminus, enterprise companies can effectively target high-priority accounts, personalize their marketing campaigns, and measure the success of their efforts. This results in improved lead generation, increased sales pipeline, and accelerated revenue growth.

What is Power BI?

Power BI is a popular business intelligence and data visualization tool developed by Microsoft. It enables enterprise companies to easily analyze and visualize large volumes of data, creating interactive reports and dashboards that drive data-driven decision-making. Power BI offers seamless integration with various data sources, ensuring that users can access the insights they need quickly and efficiently. Its powerful analytical capabilities support data-driven decision-making, ultimately leading to improved business performance.

Connecting Terminus to Power BI

There are several ways to connect Terminus to Power BI:

  • Utilize the Terminus API to extract data from Terminus and import it into Power BI.
  • Export a CSV file from Terminus and use Power BI's built-in CSV connector to import the data.
  • Use a third-party data connector for Power BI Terminus integration, such as CData or Alteryx.
  • Employ a custom solution developed by your IT team that involves writing scripts to sync data between Terminus and Power BI.
  • Connect Terminus to Power BI using Improvado, a powerful and flexible data extraction and load platform that automates the entire process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Terminus to Power BI with Improvado

Improvado is the ideal solution for connecting Terminus to Power BI. With its robust data pipeline and seamless integration capabilities, Improvado simplifies the process of extracting, transforming, and normalizing data from Terminus for use in Power BI. You'll gain access to a comprehensive list of metrics and dimensions that can be automatically extracted from Terminus, ensuring that you have the data you need to make informed decisions.

Improvado's platform is scalable and customizable, allowing it to handle large volumes of data and adapt to your unique business requirements. Additionally, it centralizes marketing and sales data, making it easier for your team to analyze and visualize data from multiple sources in Power BI.

Moreover, Improvado's dedicated customer support team is always ready to help you with any questions or issues you may encounter, ensuring a smooth and efficient integration process.

Summary of connection Terminus to Power BI

In summary, connecting Terminus and Power BI enables enterprise companies to leverage the power of account-based marketing data alongside the advanced analytical capabilities of Power BI. Improvado provides a seamless, scalable, and customizable solution for integrating Terminus with Power BI. Its ability to process large volumes of data, centralize marketing and sales data, and offer high-quality customer support makes it the ideal choice for enterprises looking to make data-driven decisions. To learn more about how Improvado can help you connect Terminus to Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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