Data sources
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Firebase

Firebase Data Integration — App Analytics Unified

Pull user events, crash reports, and performance data from Firebase into your warehouse. Connect app insights to Tableau or Looker dashboards.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Firebase to your data warehouse

Improvado connects directly to Firebase APIs to extract user engagement metrics, crash analytics, performance data, and custom events. Our platform automatically pulls data from Firebase Analytics, Crashlytics, Performance Monitoring, and Remote Config. Data refreshes run on your schedule—hourly, daily, or real-time. No manual exports or CSV downloads required.

Firebase Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Firebase + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified mobile analytics across platforms

Firebase data gets normalized through Improvado's Marketing Common Data Model alongside your other mobile and web analytics platforms. User acquisition costs from Google Ads combine with Firebase retention metrics and AppsFlyer attribution data in a single view. Marketing teams can analyze the complete user journey from first touch to long-term engagement. Cross-platform cohort analysis becomes possible when Firebase sits alongside Mixpanel, Amplitude, and advertising data.

Use Cases

What users ask their Firebase integration

Cross-channel
Compare user acquisition quality across Google Ads, Facebook, and organic channels
6 hrs → 20 min
Budget optimization
Track revenue per user by acquisition source and optimize mobile ad spend
Manual → auto
Executive reporting
Build executive dashboards showing app performance, user growth, and retention
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Firebase data can Improvado extract?
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Improvado extracts user engagement events, crash reports, performance metrics, audience data, and custom events from Firebase Analytics. We also pull data from Crashlytics, Performance Monitoring, and A/B Testing results. All standard Firebase dimensions and metrics are supported.
How often does Firebase data sync with Improvado?
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Firebase data syncs on your preferred schedule—hourly, daily, or in real-time depending on your plan. Most teams run daily syncs to match Firebase's data processing timeline. Real-time sync is available for enterprise customers who need immediate data availability.
Can I combine Firebase data with other mobile analytics platforms?
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Yes, Improvado normalizes Firebase data alongside AppsFlyer, Adjust, Mixpanel, Amplitude, and 500+ other platforms. Our Marketing Common Data Model ensures consistent metrics across all your mobile analytics tools. This enables cross-platform user journey analysis and unified reporting.
Does Improvado support Firebase custom events and parameters?
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Improvado automatically detects and extracts all custom events and parameters you've configured in Firebase. Custom dimensions, user properties, and conversion events flow through our platform without additional setup. Your custom tracking implementation remains fully preserved in the destination.
What destinations work with Firebase data from Improvado?
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Firebase data flows to BigQuery, Snowflake, Redshift, Azure Synapse, and other major data warehouses. BI tools like Tableau, Power BI, and Looker connect directly to your transformed Firebase datasets. Most customers use BigQuery since it integrates natively with Firebase.
How does Improvado handle Firebase data privacy and compliance?
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Improvado maintains SOC 2 Type II compliance and processes Firebase data according to GDPR and CCPA requirements. Data encryption in transit and at rest protects user information throughout the pipeline. We never store or access your actual user data—only the aggregated analytics metrics Firebase provides.