Connect YouTube Ads to Qlik Without SQL

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What is YouTube Ads?

YouTube Ads is a powerful advertising platform that enables large enterprises to reach their target audience through engaging video content. By leveraging YouTube's extensive user base and advanced targeting capabilities, companies can drive brand awareness, increase website traffic, and generate leads. YouTube Ads offers various ad formats, such as skippable and non-skippable video ads, display ads, and sponsored cards, providing businesses with multiple ways to connect with their audience and achieve their marketing goals.

What is Qlik?

Qlik is an innovative business intelligence (BI) and data visualization platform used by many enterprise companies to analyze and visualize their data. Qlik offers a range of powerful tools and features such as associative data indexing, interactive visualizations, and self-service analytics, which enable decision-makers to gain valuable insights and make informed decisions. By utilizing Qlik's advanced analytics capabilities, businesses can uncover hidden relationships within their data, identify trends, and improve overall efficiency and effectiveness in their operations.

Connecting YouTube Ads to Qlik

Connecting YouTube Ads to Qlik is a process that can be accomplished through the following steps:

  • Export YouTube Ads data: Start by exporting your YouTube Ads data, either through the Google Ads reporting interface or the Google Ads API, which provides access to detailed metrics and dimensions.
  • Prepare the data: Clean and format the exported YouTube Ads data according to Qlik's requirements. This may involve converting the data into a compatible format, such as CSV, TSV, or JSON.
  • Import data into Qlik: Utilize Qlik's data import functionality to load your YouTube Ads data into the platform. This may require configuring a data connection, mapping the data source to the appropriate fields in Qlik, and specifying how the data should be updated and refreshed.
  • Build visualizations: Once the data is imported, create visualizations and dashboards to analyze and display your YouTube Ads performance. Qlik offers a wide range of visualization options, such as bar charts, line charts, pie charts, and more, allowing you to customize your reporting to suit your specific needs.
  • Automate the process: To ensure that your YouTube Ads data remains up-to-date in Qlik, consider automating the data extraction and import process. This can be done through the use of third-party tools, custom-built scripts, or by utilizing an advanced marketing analytics platform like Improvado to handle the entire data pipeline from extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting YouTube Ads to Qlik with Improvado

Improvado is the ideal solution for connecting YouTube Ads to Qlik, as it offers a comprehensive data pipeline that covers data extraction, transformation, normalization, and visualization. With Improvado, you can easily extract data from YouTube Ads, including all relevant metrics and dimensions, and automatically import it into Qlik for analysis. This eliminates the need for manual data preparation and ensures that your data remains accurate and up-to-date.

Additionally, Improvado's platform is built for scalability, customization, and high-quality customer support, making it a perfect fit for large enterprises. Its ability to process large volumes of data and centralize marketing and sales data from various sources makes it an invaluable tool for businesses looking to streamline their marketing analytics operations.

Summary of connection YouTube Ads to Qlik

In summary, connecting YouTube Ads and Qlik can provide large enterprises with a powerful combination of advertising and analytics capabilities. By using Improvado, businesses can benefit from a scalable, customizable, and fully automated solution that simplifies the entire data pipeline process. With Improvado's high-quality customer support, ability to process large volumes of data, and capacity to centralize marketing and sales data, connecting YouTube Ads and Qlik has never been easier. To learn more about how Improvado can help streamline your marketing analytics operations, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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