Connect YouTube Ads to Mode for Insightful Visualizations

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What is YouTube Ads?

YouTube Ads is a powerful advertising platform that enables large enterprises to reach their target audience through engaging video content. By leveraging YouTube's vast user base and advanced targeting options, companies can boost brand awareness, increase website traffic, and drive conversions. Enterprise companies benefit from YouTube Ads by gaining access to a global audience, detailed performance analytics, and the ability to create highly targeted campaigns that resonate with their customers.

What is Mode?

Mode is a sophisticated business intelligence (BI) and data visualization platform designed for enterprise companies. It streamlines the process of analyzing and visualizing data, making it easier for decision-makers to uncover insights and make informed decisions. With Mode's user-friendly interface, powerful data analysis tools, and customizable reports, enterprises can effectively monitor their marketing campaigns, optimize their strategies, and improve overall performance. Mode's collaborative features also allow teams to work together seamlessly, enhancing productivity and communication within the organization.

Connecting YouTube Ads to Mode

Connecting YouTube Ads to Mode involves several steps:

  • Gather API credentials for YouTube Ads: You will need your YouTube Ads API Key and Client ID to establish a connection between the two platforms.
  • Set up a data connector for Mode YouTube Ads: Create a new connection in Mode using the YouTube Ads API credentials you gathered in the previous step.
  • Configure the connection settings: Specify the data you want to import from YouTube Ads to Mode, such as campaign performance metrics, targeting options, and ad creatives.
  • Test the connection: Ensure that the data is being accurately and securely transferred from YouTube Ads to Mode.
  • Build custom reports and dashboards: Once the data is flowing from YouTube Ads to Mode, you can create custom reports and dashboards to visualize the data, track performance, and uncover insights.
  • Use Improvado as an alternative: Instead of manually setting up the connection between YouTube Ads and Mode, you can use a powerful, automated solution like Improvado to streamline the process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting YouTube Ads to Mode with Improvado

Improvado is the ideal solution for connecting YouTube Ads to Mode, thanks to its comprehensive data extraction, transformation, and normalization capabilities. With Improvado, you can automatically extract data from YouTube Ads and load it into Mode, saving you time and resources. The platform offers a wide range of metrics and dimensions that can be easily imported from YouTube Ads to Mode, allowing you to create customized reports and dashboards tailored to your specific needs.

Improvado's user-friendly interface and powerful features make it the top choice for large enterprises looking to centralize their marketing and sales data. The platform is built to handle large volumes of data, ensuring that you can scale your efforts without any limitations. Additionally, Improvado offers exceptional customer support, ensuring that any questions or issues are promptly addressed by a team of experts.

Summary of connection YouTube Ads to Mode

In summary, connecting YouTube Ads and Mode is a strategic move for enterprises looking to optimize their marketing campaigns and gain valuable insights from their data. By using Improvado as a solution, companies can enjoy the numerous benefits, such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. The platform also provides a centralized location for marketing and sales data, streamlining the data analysis and decision-making processes. To learn more about how Improvado can help you connect YouTube Ads to Mode, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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