Connect YouTube Ads to Looker to Streamline Marketing Analytics

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What is YouTube Ads?

YouTube Ads is a powerful advertising platform that allows businesses to reach their target audience through video content. Enterprise companies can benefit from using YouTube Ads by promoting their products and services, driving brand awareness, and generating leads. By targeting specific demographics, interests, and behaviors, companies can create highly effective video ad campaigns that resonate with their ideal customers.

What is Looker?

Looker is a modern data analytics platform designed to help businesses make informed decisions based on real-time insights. Enterprise companies can benefit from using Looker by visualizing and exploring their data, creating custom dashboards, and generating reports for various stakeholders. Looker also enables efficient data sharing and collaboration, which can lead to improved decision-making and a more data-driven culture within the organization.

Connecting YouTube Ads to Looker

Connecting YouTube Ads to Looker can be achieved through the following steps:

  • First, ensure that you have access to the necessary API credentials for your YouTube Ads account. To do this, visit the Google Developer Console and create a new project. Enable the YouTube Data API and obtain your API key, client ID, and client secret.
  • Next, in Looker, navigate to the Admin panel and select "Connections." Click "New Connection" and choose "Google Sheets" as the connection type. Input your API key, client ID, and client secret from the Google Developer Console.
  • Create a new Google Sheet that will act as the intermediary between YouTube Ads and Looker. In this sheet, you will import data from YouTube Ads using the API credentials you obtained earlier.
  • Write a script in Google Apps Script that pulls your desired YouTube Ads data, such as campaign performance metrics, and writes it to your Google Sheet. Schedule the script to run at regular intervals to ensure your data stays up-to-date.
  • Back in Looker, create a new data model based on the Google Sheets connection you set up earlier. Import the desired data from your Google Sheet into Looker and build your custom dashboards and reports.
  • As an alternative to the above manual process, you can use a powerful data connector like Improvado to automate the entire process of extracting and loading YouTube Ads data into Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting YouTube Ads to Looker with Improvado

Improvado is the best solution for connecting YouTube Ads to Looker due to its simplicity, scalability, and ability to handle large volumes of data. With Improvado, you can easily extract a wide range of metrics and dimensions from YouTube Ads without writing any code, which saves you time and resources. Improvado also offers a high level of customization, allowing you to tailor your data extraction and transformation processes to suit your specific needs. Additionally, Improvado provides exceptional customer support to help you troubleshoot any issues that may arise during the integration process.

Summary of connection YouTube Ads to Looker

In summary, connecting YouTube Ads and Looker can be a complex process, but Improvado makes it simple and efficient. By using Improvado, you can experience the benefits of a scalable and customizable solution that can handle large volumes of data. This powerful data connector allows you to centralize your marketing and sales data, making it easier to visualize and analyze your YouTube Ads performance. If you're ready to simplify your data integration process, book a call with an Improvado expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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