Connect YouTube Ads to Periscope Data with Zero API Maintenance

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What is YouTube Ads?

YouTube Ads is a powerful advertising platform that allows large enterprises to reach their target audience on the world's second largest search engine. With a wide variety of ad formats and targeting options, businesses can tailor their campaigns to drive brand awareness, increase website traffic, and boost conversions. By leveraging YouTube Ads, companies can effectively reach and engage with their audience in a highly personalized and scalable way.

What is Periscope Data?

Periscope Data is a comprehensive data analysis and visualization platform designed for large enterprises. It enables businesses to quickly and easily analyze, visualize, and share insights from their data, allowing decision-makers to make data-informed choices. With its powerful data integration capabilities, Periscope Data allows users to connect to a wide range of data sources, making it a valuable tool for marketing and analytics teams looking to gain deeper insights into their marketing performance.

Connecting YouTube Ads to Periscope Data

To connect YouTube Ads to Periscope Data, follow these steps:

  • First, create a YouTube Ads account and a Periscope Data account, if you haven't already.
  • Next, you will need to export your YouTube Ads data as a CSV file. To do this, navigate to your YouTube Ads dashboard, select the desired date range and metrics, and click "Export" to download the CSV file.
  • Once you have your YouTube Ads data in CSV format, you can upload it to Periscope Data. In Periscope Data, create a new data source, choose the "CSV" option, and upload your file.
  • Periscope Data can then ingest this data, allowing you to extract and load your YouTube Ads information into your Periscope Data dashboard, where you can create customized visualizations and reports.
  • Alternatively, instead of manually uploading and managing your YouTube Ads data, you can use Improvado to automatically connect YouTube Ads to Periscope Data. Improvado is a marketing analytics platform that streamlines the entire data pipeline, from extraction and transformation to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting YouTube Ads to Periscope Data with Improvado

With Improvado, connecting YouTube Ads to Periscope Data is simple and efficient. Improvado automates the process of data extraction and normalization, ensuring that your data is always up-to-date and accurate. It also provides a wide range of metrics and dimensions that can be automatically extracted from YouTube Ads, allowing you to access the most relevant information for your analysis.

In addition to its powerful data integration capabilities, Improvado offers several key advantages over other data connector solutions:

  • Scalability: Improvado is designed for large enterprises, providing the ability to process large volumes of data without compromising performance.
  • Customization: Improvado allows users to create custom dashboards and reports tailored to their specific needs and goals.
  • Customer Support: Improvado offers high-quality customer support, ensuring that you have access to the resources and assistance you need to make the most of your data.
  • Centralization: Improvado enables businesses to centralize their marketing and sales data, making it easier to manage, analyze, and share insights across the organization.

Summary of connection YouTube Ads to Periscope Data

In summary, connecting YouTube Ads and Periscope Data allows businesses to gain valuable insights into their marketing performance and make data-driven decisions. By utilizing Improvado's powerful data integration capabilities, businesses can streamline the entire data pipeline, from extraction to visualization. With its scalability, customization, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal solution for large enterprises looking to centralize and analyze their marketing data. To learn more about connecting YouTube Ads to Periscope Data with Improvado, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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