Connect YouTube Ads to GoodData for Insightful Visualizations

Accelerate data connection between marketing platforms with Improvado.

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What is YouTube Ads?

YouTube Ads is a powerful advertising platform that allows enterprise companies to reach their target audience through engaging video content. By leveraging YouTube's extensive user base and advanced targeting capabilities, businesses can increase brand awareness, drive website traffic, and ultimately boost sales. Utilizing YouTube Ads helps enterprise companies target the right audience, optimize ad spend, and measure the success of their campaigns in real-time.

What is GoodData?

GoodData is a leading business intelligence and data analytics platform designed for large enterprises. It offers powerful data visualization and reporting tools that enable businesses to gain actionable insights from their data. With GoodData, enterprise companies can easily aggregate, analyze, and visualize data from various sources, empowering them to make data-driven decisions and improve their overall business performance. GoodData's scalable and secure platform is ideal for organizations looking to centralize their data and harness the power of big data analytics.

Connecting YouTube Ads to GoodData

Connecting YouTube Ads to GoodData can be done in several ways, including:

  • Manual data export: Export data from YouTube Ads as CSV files and then import the files into GoodData. This approach is time-consuming and requires manual intervention each time data needs to be updated.
  • Using third-party tools: There are several third-party tools available that can help connect YouTube Ads to GoodData. These tools usually require additional setup and configuration, and may come with additional costs.
  • Building a custom integration: Develop a custom solution to extract data from YouTube Ads and load it into GoodData. This option requires technical expertise and can be complex to maintain.
  • Using Improvado: The most efficient and scalable way to connect YouTube Ads to GoodData is by using Improvado's data extraction and load capabilities. Improvado automates the entire process, ensuring that your data is always up-to-date and accurate, and freeing up your team to focus on analyzing the data instead of managing the connection.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting YouTube Ads to GoodData with Improvado

Improvado is the best solution for connecting YouTube Ads to GoodData for several reasons:

  • Scalability: Improvado can handle large volumes of data, making it ideal for enterprise organizations.
  • Customization: With Improvado, you can easily customize the metrics and dimensions that are extracted from YouTube Ads, ensuring that you have access to the data that matters most to your business.
  • High-quality customer support: Improvado's team of experts is always available to help with any questions or issues that arise as you connect YouTube Ads to GoodData.
  • Centralization: Improvado allows you to centralize your marketing and sales data, making it easier to gain insights and make data-driven decisions.

Summary of connection YouTube Ads to GoodData

In summary, connecting YouTube Ads to GoodData is a crucial step for enterprise organizations looking to gain valuable insights from their marketing campaigns. By using Improvado, businesses can seamlessly integrate YouTube Ads data with GoodData, benefiting from scalability, customization, high-quality customer support, and the ability to process large volumes of data. With Improvado, organizations can centralize their marketing and sales data, making it easier than ever to analyze and act upon their data. To learn more about connecting YouTube Ads and GoodData with Improvado, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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