Connect The Trade Desk to Qlik Without SQL

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What is The Trade Desk?

The Trade Desk is a leading global demand-side platform (DSP) that enables enterprise companies to manage and optimize their digital advertising campaigns. With its advanced targeting capabilities, real-time bidding, and data-driven insights, The Trade Desk helps businesses reach their target audience, drive engagement, and maximize ROI. Integrating The Trade Desk into marketing strategies can lead to improved performance, increased efficiency, and a better understanding of how advertising efforts impact overall business results.

What is Qlik?

Qlik is a powerful business intelligence (BI) and data visualization platform that allows enterprise companies to transform raw data into actionable insights. With its intuitive interface and robust analytics capabilities, Qlik enables users to explore, analyze, and visualize data from multiple sources, making it easier for decision-makers to discover trends, identify opportunities, and make data-driven decisions. By leveraging Qlik's advanced data visualization tools, organizations can gain a competitive edge and drive growth through better-informed strategies.

Connecting The Trade Desk to Qlik

Connecting The Trade Desk to Qlik can be achieved in several ways:

  • Utilizing The Trade Desk's API to pull data and then manually importing it into Qlik.
  • Developing a custom script or code to automate the data transfer between The Trade Desk and Qlik.
  • Using a third-party data connector or integration tool that supports The Trade Desk and Qlik compatibility.
  • Employing an advanced marketing analytics platform like Improvado to streamline the process of extracting, transforming, and normalizing data from The Trade Desk and loading it directly into Qlik. This approach not only simplifies the data connection process but also ensures data accuracy and consistency.

Among these options, using Improvado is a more efficient choice as it eliminates the need to invest time and resources in developing custom scripts or dealing with the complexities of API integrations. Improvado offers a seamless solution for integrating The Trade Desk data into Qlik, ensuring that marketing and analytics teams can make informed decisions based on accurate and up-to-date data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting The Trade Desk to Qlik with Improvado

Improvado is the ideal solution for connecting The Trade Desk to Qlik, as it offers a comprehensive data pipeline that covers everything from data extraction, transformation, and normalization to data visualization. By leveraging Improvado, organizations can access a wide range of metrics and dimensions from The Trade Desk, which can be easily imported into Qlik for in-depth analysis and visualization.

Choosing Improvado offers several key benefits, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. This comprehensive solution enables businesses to centralize their marketing and sales data, making it easier to track performance and identify trends. Furthermore, Improvado's intuitive interface and seamless integration capabilities ensure a smooth user experience, making it easier for teams to focus on strategic decision-making rather than dealing with complex data integration processes.

Summary of connection The Trade Desk to Qlik

In summary, connecting The Trade Desk and Qlik is a crucial step for organizations looking to optimize their marketing strategies and make data-driven decisions. By leveraging Improvado's advanced marketing analytics platform, businesses can streamline the process of connecting The Trade Desk to Qlik, ensuring access to accurate and consistent data for analysis and visualization. Improvado's scalable, customizable solution, combined with its high-quality customer support and ability to process large data volumes, makes it the ideal choice for enterprises seeking a seamless, efficient way to bring their marketing and sales data together in one central location. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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