Connect Terminus to Looker Studio to Eliminate Human Error

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What is Terminus?

Terminus is a leading account-based marketing (ABM) platform designed to help enterprise companies target, engage, and grow their most valuable customer relationships. By leveraging data-driven insights, Terminus enables marketing and sales teams to focus their efforts on high-priority accounts, resulting in increased pipeline velocity, deal size, and overall revenue growth.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence (BI) platform with advanced data visualization capabilities, allowing enterprise companies to make data-driven decisions. Looker Data Studio seamlessly integrates with various data sources, providing users with real-time insights, customizable reports, and interactive dashboards. As a result, organizations can unlock the full potential of their data, fueling business growth and driving innovation.

Connecting Terminus to Looker Studio

Connecting Terminus to Looker Data Studio can be achieved through several methods. Here are some key steps to follow:

  • Set up a data warehouse: As a first step, you'll need to store your Terminus data in a centralized data warehouse, such as Google BigQuery, Amazon Redshift, or Snowflake.
  • Export Terminus data: Use the Terminus API to extract data from your Terminus account and load it into your data warehouse. This process will ensure that all relevant metrics and dimensions are available for analysis in Looker Data Studio.
  • Configure Looker Data Studio: Once your Terminus data is stored in the data warehouse, you can connect Looker Data Studio to the warehouse by providing the necessary connection details, such as host, port, and credentials.
  • Create data models: In Looker Data Studio, create data models based on your Terminus data to define the relationships between different data points and establish a foundation for your visualizations and reports.
  • Build dashboards and reports: With your data models in place, you can start creating custom dashboards and reports in Looker Data Studio to visualize your Terminus data and gain valuable insights.
  • Alternatively, use Improvado: If you're looking for a more streamlined and efficient way to connect Terminus to Looker Data Studio, consider using Improvado, an advanced marketing analytics platform that simplifies data extraction, transformation, and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Terminus to Looker Studio with Improvado

Improvado is the optimal solution for connecting Terminus to Looker Data Studio, as it offers a complete data pipeline that simplifies the entire process. With Improvado, you can easily extract and load data from Terminus to Looker Data Studio without the need for extensive technical expertise or manual intervention. Additionally, Improvado's platform provides access to a comprehensive data dictionary that outlines the metrics and dimensions that can be automatically extracted from Terminus and other data sources.

Furthermore, Improvado offers a high level of customization, enabling you to tailor your data models and visualizations to meet the unique needs of your organization. With its ability to process large volumes of data, centralize marketing and sales data, and provide exceptional customer support, Improvado is the best choice for enterprises looking to connect Terminus to Looker Data Studio seamlessly and efficiently.

Summary of connection Terminus to Looker Studio

In summary, connecting Terminus to Looker Data Studio can unlock powerful insights and drive more effective marketing decisions for enterprise companies. Improvado offers a comprehensive solution that simplifies the data extraction, transformation, and visualization process, making it easy to connect Terminus to Looker Data Studio. With its scalable, customizable platform, exceptional customer support, and ability to process large volumes of data, Improvado is the ideal choice for any organization looking to enhance their marketing analytics capabilities. To learn more about Improvado's solution and how it can benefit your company, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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