Data sources
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Terminus

Terminus Data Integration | Connect ABM Platform

Connect Terminus account-based marketing data to your warehouse in minutes. Improvado extracts campaign performance, account engagement, and pipeline metrics automatically.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Terminus to your data warehouse

Improvado connects directly to Terminus APIs to extract your account-based marketing data. We pull campaign performance metrics, account engagement scores, touchpoint data, and pipeline attribution automatically. Your data refreshes every hour, ensuring your dashboards always show current ABM performance. No manual exports or CSV uploads required.

Terminus Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Terminus + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified ABM data across all platforms

Improvado's Marketing Common Data Model normalizes Terminus data alongside your other marketing channels. Account engagement from Terminus combines seamlessly with ad spend from LinkedIn, email metrics from Marketo, and sales data from Salesforce. This unified view lets you measure true ABM ROI and optimize your account-based strategy across every touchpoint.

Use Cases

What users ask their Terminus integration

Cross-channel
Compare ABM performance across Terminus, LinkedIn, and Salesforce in unified dashboards
6 hrs → 20 min
Budget optimization
Track account journey from first Terminus touchpoint to closed deal revenue
Manual → auto
Executive reporting
Report ABM pipeline contribution and account engagement trends to executives
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Terminus data does Improvado extract?
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Improvado extracts campaign performance, account engagement scores, touchpoint data, pipeline attribution, and custom field data from Terminus. We support all major Terminus metrics including account reach, engagement velocity, and campaign ROI.
How often does Terminus data sync to my warehouse?
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Terminus data syncs automatically every hour by default. You can adjust the refresh frequency based on your reporting needs, with options ranging from every 15 minutes to daily updates.
Can I combine Terminus data with other ABM platforms?
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Yes, Improvado normalizes Terminus data alongside other ABM platforms like 6sense, Demandbase, and Rollworks. This creates a unified view of your entire account-based marketing strategy across multiple tools.
Does the integration require Terminus admin access?
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You need API access permissions in Terminus to connect with Improvado. Most organizations can set this up through their Terminus admin panel without involving IT teams.
Which data warehouses work with Terminus integration?
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Improvado sends Terminus data to BigQuery, Snowflake, Redshift, and Azure Synapse. We also connect directly to Tableau, Power BI, and Looker for immediate visualization.
How does Improvado handle Terminus account hierarchies?
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Improvado preserves your Terminus account hierarchies and custom segmentation in the destination warehouse. This maintains your account groupings for accurate territory and vertical analysis.