Connect Google Ad Manager to MS Excel for Unbiased Marketing Insights

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What is Google Ad Manager?

Google Ad Manager is a comprehensive ad management platform designed for large enterprises. It allows companies to streamline and optimize their digital advertising efforts across multiple channels, including web, mobile apps, and video. With its advanced targeting capabilities, real-time reporting, and inventory management features, Google Ad Manager helps enterprises increase their ad revenue, improve ad performance, and gain valuable insights into their audience and campaign performance.

What is MS Excel?

MS Excel is a widely-used spreadsheet program that enables enterprises to organize, analyze, and visualize data with ease. It offers robust data analysis tools, including data filtering, sorting, and advanced formulas, which help companies uncover insights and make data-driven decisions. Additionally, MS Excel's powerful data visualization features facilitate the creation of compelling charts, graphs, and dashboards, making it easier for decision-makers to understand complex data and act on it. MS Excel is an essential tool for enterprises seeking to improve their data management and analysis capabilities.

Connecting Google Ad Manager to MS Excel

There are several ways to connect Google Ad Manager to MS Excel:

  • Manually export data from Google Ad Manager and import it into MS Excel, which can be time-consuming and prone to errors.
  • Utilize a third-party data connector for MS Excel Google Ad Manager, which may require additional setup and maintenance.
  • Create a custom script using Google Ads API to automate data extraction and load it into MS Excel, which requires technical expertise and may not be feasible for all enterprises.
  • Use a powerful data integration platform, such as Improvado, which simplifies the process of extracting, transforming, and loading data from Google Ad Manager to MS Excel, saving time and ensuring data accuracy.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ad Manager to MS Excel with Improvado

Improvado is the ideal solution for enterprises looking to connect Google Ad Manager to MS Excel. With its advanced data pipeline capabilities, Improvado automates the data extraction, transformation, and normalization processes, ensuring that your data is accurate, consistent, and ready for analysis. Additionally, Improvado supports a wide range of metrics and dimensions that can be automatically extracted from Google Ad Manager, making it a comprehensive solution for your marketing analytics needs.

Furthermore, Improvado's platform is highly customizable and scalable, allowing enterprises to integrate multiple marketing data sources and visualize their data in the most suitable BI tools. Improvado's best-in-class customer support ensures that your team receives the assistance they need to successfully implement and use the platform, making it a reliable choice for large enterprises with complex data requirements.

Summary of connection Google Ad Manager to MS Excel

In summary, connecting Google Ad Manager and MS Excel is essential for large enterprises seeking to optimize their digital advertising efforts and make data-driven decisions. Improvado offers a robust and scalable solution that simplifies this process by automating data extraction, transformation, and normalization. With its customization capabilities, high quality of customer support, and ability to process large volumes of data, Improvado enables enterprises to centralize their marketing and sales data for better decision-making. To learn more about how Improvado can help your organization, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
Getting data from
Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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