Connect Adobe Advertising Cloud to GoodData with Zero API Maintenance

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What is Adobe Advertising Cloud?

Adobe Advertising Cloud is a comprehensive marketing platform that enables large enterprises to manage, optimize, and analyze their digital advertising campaigns across multiple channels. By using Adobe Advertising Cloud, companies can benefit from advanced targeting capabilities, automated bidding strategies, and cross-channel performance insights. This helps enterprises make data-driven decisions, maximize ROI, and improve overall marketing effectiveness.

What is GoodData?

GoodData is a leading business intelligence (BI) and data visualization platform that allows enterprises to gain actionable insights from their data. It offers powerful analytics, customizable dashboards, and collaboration tools to help businesses make informed decisions. With GoodData, companies can easily analyze and visualize complex data sets, identify trends, and share insights across teams. This ultimately leads to better decision-making and improved business outcomes.

Connecting Adobe Advertising Cloud to GoodData

There are several ways to connect Adobe Advertising Cloud to GoodData:

  • Manually exporting data from Adobe Advertising Cloud and importing it into GoodData. This process can be time-consuming and prone to errors, especially for large data sets.
  • Using third-party data connectors or integrations to link Adobe Advertising Cloud to GoodData. While these solutions can simplify the process, they may not support all data types and metrics needed for comprehensive analysis.
  • Utilizing an ETL (Extract, Transform, Load) tool to automate data extraction, transformation, and loading from Adobe Advertising Cloud to GoodData. ETL tools can save time and reduce errors, but may require technical expertise to set up and maintain.
  • Choosing Improvado as a complete data pipeline solution to extract and load data from Adobe Advertising Cloud to GoodData. Improvado provides an easy-to-use, scalable, and customizable solution that supports a wide range of metrics and dimensions for seamless data integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Advertising Cloud to GoodData with Improvado

Improvado stands out as the best solution to connect Adobe Advertising Cloud to GoodData for several reasons:

  • It offers a complete data pipeline solution, handling data extraction, transformation, normalization, and visualization.
  • Improvado is highly customizable and scalable, allowing it to adapt to the unique data needs of large enterprises.
  • It supports a wide range of metrics and dimensions, ensuring comprehensive data analysis and visualization in GoodData.
  • Improvado's dedicated customer support team provides expert guidance throughout the integration process and ongoing assistance.
  • The platform is designed to handle large volumes of data, ensuring accurate and timely data synchronization between Adobe Advertising Cloud and GoodData.

Summary of connection Adobe Advertising Cloud to GoodData

In summary, connecting Adobe Advertising Cloud and GoodData is essential for enterprises looking to leverage their marketing data for better decision-making and improved business outcomes. While there are several methods to integrate these platforms, Improvado stands out as the most efficient and reliable solution. With its scalability, customization, high-quality customer support, and ability to process large volumes of data, Improvado empowers enterprises to centralize their marketing and sales data, ensuring seamless data analysis and visualization in GoodData. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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