Connect Facebook Lead Ads to GoodData Automatically

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What is Facebook Lead Ads?

Facebook Lead Ads is a powerful advertising solution that allows large enterprises to generate high-quality leads by capturing user information directly within the Facebook platform. With customizable forms and targeting options, Facebook Lead Ads enables businesses to collect valuable data from potential customers, streamline their sales funnel, and drive conversions. This results in a more efficient marketing strategy, higher engagement rates, and increased ROI.

What is GoodData?

GoodData is an advanced analytics platform designed for large enterprises with over 2,500 in headcount and over $1B in annual revenue. It enables businesses to gain valuable insights by connecting, analyzing, and visualizing data from various sources. With its user-friendly interface, powerful data processing capabilities, and customizable dashboards, GoodData helps marketing and analytics decision-makers to make data-driven decisions, optimize marketing campaigns, and improve overall business performance.

Connecting Facebook Lead Ads to GoodData

Connecting Facebook Lead Ads to GoodData can be achieved through various methods. Here are some of the ways to do it:

  • Manual data export: Export data from Facebook Lead Ads and import it into GoodData for analysis. This process can be time-consuming, especially for large data sets, and may require constant updates to keep the data current.
  • API integration: Develop a custom integration using Facebook and GoodData APIs to fetch data from Facebook Lead Ads and load it into GoodData. This method requires technical expertise and may be complex to maintain.
  • Third-party connectors: Use a pre-built data connector for GoodData Facebook Lead Ads integration. This option can simplify the process but may have limited customization options and may not support all the desired metrics and dimensions.
  • Improvado: Leverage Improvado's advanced marketing analytics platform to extract data from Facebook Lead Ads and load it into GoodData. This method offers scalability, customization, and the ability to process large volumes of data, making it the most efficient way to connect Facebook Lead Ads to GoodData.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Lead Ads to GoodData with Improvado

Improvado is the best solution for connecting Facebook Lead Ads to GoodData because it offers a complete data pipeline, covering data extraction, transformation, normalization, and visualization. With Improvado, you can access a comprehensive list of metrics and dimensions that can be automatically extracted from Facebook Lead Ads, ensuring a seamless integration with GoodData. Additionally, Improvado's platform is highly customizable, allowing you to tailor the data processing and visualization to fit the specific needs of your enterprise. Moreover, Improvado provides top-notch customer support to help you navigate any challenges and ensure a successful implementation.

Summary of connection Facebook Lead Ads to GoodData

In summary, connecting Facebook Lead Ads and GoodData can unlock valuable insights and drive better marketing decisions. By using Improvado's advanced marketing analytics platform, you benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Furthermore, Improvado centralizes your marketing and sales data, making it easier to analyze and visualize your Facebook Lead Ads data in GoodData. To learn more about Improvado's solution and how it can help your business, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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