Connect Drift to GoodData to Make Data-Driven Decisions

Empower your marketing analytics with automated data connections using Improvado.

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What is Drift?

Drift is a leading conversational marketing and sales platform that helps enterprise companies engage with their customers in real-time. By utilizing AI-powered chatbots and personalized messaging, Drift enables businesses to increase website conversion rates, capture more leads, and improve customer satisfaction. Enterprise companies benefit from Drift's ability to scale teams, drive revenue, and streamline the sales process.

What is GoodData?

GoodData is a powerful business intelligence and data visualization platform designed for large enterprises. Companies use GoodData to analyze, visualize, and share their data, making it easier to make informed decisions and drive growth. Enterprise companies benefit from GoodData's robust analytics capabilities, customizable dashboards, and seamless integration with various data sources, allowing them to gain valuable insights and drive data-driven decision-making.

Connecting Drift to GoodData

There are several ways to connect Drift to GoodData:

  • Use Drift's native integration with GoodData, if available. This option allows you to easily sync data between the two platforms without additional tools.
  • Utilize a third-party data connector for GoodData Drift, such as Fivetran or Stitch, to establish a connection between the platforms. These connectors automate the process of importing data from Drift to GoodData, saving time and minimizing manual effort.
  • Build a custom integration using Drift's API. This option requires technical expertise but provides more control over the specific data that is transferred and how it is visualized in GoodData.
  • Extract data from Drift to GoodData using an ETL (Extract, Transform, Load) tool, such as Improvado. This method enables you to automatically load data from Drift to GoodData while transforming and normalizing it to meet your specific needs.

Using Improvado to connect Drift to GoodData offers several advantages compared to other methods:

  • Improvado supports a wide range of metrics and dimensions from Drift, enabling you to fully customize your GoodData dashboard and gain deeper insights into your marketing efforts.
  • Improvado provides a complete data pipeline, simplifying the process of extracting, transforming, and loading data from Drift to GoodData.
  • The platform is built for scalability, making it an ideal solution for large enterprises with high data volumes and complex data requirements.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Drift to GoodData with Improvado

Improvado is the best solution for connecting Drift to GoodData because it offers a complete data pipeline that simplifies the process of data extraction, transformation, normalization, and visualization. With Improvado, you can easily customize your GoodData dashboard to include a wide range of metrics and dimensions, ensuring you gain the insights you need to drive business growth.

Additionally, Improvado is built for scalability, making it an ideal choice for large enterprises that require a robust solution capable of handling large volumes of data. The platform's high-quality customer support ensures that any issues or questions are addressed promptly, allowing you to focus on analyzing your marketing data and making data-driven decisions.

By centralizing your marketing and sales data with Improvado, you can streamline your data management processes, optimize your marketing efforts, and make more informed decisions that drive growth. To learn more about how Improvado can help you connect Drift to GoodData, book a call with one of our experts today.

Summary of connection Drift to GoodData

In conclusion, connecting Drift and GoodData is essential for enterprise companies looking to visualize and analyze their marketing data. Improvado is the ideal solution for this integration, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data using Improvado, businesses can make data-driven decisions that drive growth and success. To explore the benefits of the Improvado solution, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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