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What is Gong?

Gong is a leading conversation analytics and salesforce training platform that helps enterprise companies improve their sales teams' effectiveness. By leveraging artificial intelligence, Gong analyzes sales calls and meetings, providing valuable insights and coaching to sales representatives. Enterprise companies benefit from Gong by improving sales performance, reducing sales cycle time, and increasing win rates.

What is GoodData?

GoodData is a powerful business intelligence and data analytics platform designed for enterprise companies. It enables organizations to transform raw data into actionable insights through visually engaging dashboards and reports. With GoodData, enterprises can make data-driven decisions, streamline operations, and boost overall performance. GoodData's scalable and secure architecture makes it an ideal choice for large organizations with complex data needs.

Connecting Gong to GoodData

Connecting Gong to GoodData can be done in several ways:

  • Export Gong data in a CSV or Excel format, then import it into GoodData manually. This method is time-consuming and may require manual data transformations to match the required format.
  • Use an API to directly connect Gong to GoodData. This method requires technical expertise and may involve creating custom scripts to link Gong to GoodData.
  • Utilize a third-party data connector for GoodData Gong integration. This method simplifies the process but may lack customization options and scalability for large data volumes.
  • Choose Improvado as a comprehensive solution for connecting Gong to GoodData. Improvado streamlines the entire process, from data extraction to data visualization, offering scalability, customization, and high-quality customer support.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Gong to GoodData with Improvado

Improvado is the best solution to connect Gong to GoodData for several reasons:

First, Improvado offers seamless data integration, automating the process of extracting, transforming, and loading Gong data into GoodData. This eliminates the need for manual data handling and ensures data accuracy.

Second, Improvado supports a wide range of metrics and dimensions from Gong, enabling users to create custom dashboards and reports in GoodData tailored to their unique business needs.

Third, Improvado's scalable architecture can handle large volumes of data, making it suitable for enterprise organizations. Its customizable platform allows for the integration of additional data sources and BI tools as needed.

Lastly, Improvado provides exceptional customer support, assisting with data integration and dashboard creation to ensure a seamless experience when connecting Gong to GoodData.

Summary of connection Gong to GoodData

In summary, connecting Gong and GoodData enables enterprise companies to leverage powerful conversation analytics and advanced data visualization capabilities. By choosing Improvado as the solution for this integration, organizations benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Furthermore, Improvado centralizes marketing and sales data, making it easier for teams to access and analyze the information they need. To learn more about how Improvado can help your organization connect Gong to GoodData, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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