Connect Outbrain to GoodData to Eliminate Human Error

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What is Outbrain?

Outbrain is a leading content discovery platform that helps enterprise companies drive user engagement and boost conversions by promoting branded content across a vast network of premium publisher sites. By leveraging machine learning algorithms and user behavior data, Outbrain delivers personalized content recommendations to targeted audiences, resulting in increased website traffic, higher engagement rates, and improved ROI for marketing campaigns.

What is GoodData?

GoodData is a powerful business intelligence (BI) and analytics platform that enables enterprise companies to gain actionable insights from their data. By offering advanced data visualization, reporting, and dashboarding capabilities, GoodData helps businesses make data-driven decisions, optimize processes, and improve overall performance. Its highly secure, scalable, and customizable infrastructure makes it an ideal solution for large enterprises looking to harness the power of their data and drive growth.

Connecting Outbrain to GoodData

  • First, ensure that you have an active Outbrain account with access to the data you want to analyze.
  • Next, set up a GoodData account or project where you want to visualize the Outbrain data.
  • Use Outbrain's API to extract the necessary data, such as campaign performance metrics, user engagement data, and other relevant information.
  • Transform and normalize the extracted data to match GoodData's data model and schema requirements.
  • Load the transformed data into GoodData's data storage, either by using GoodData's built-in data import tools or by leveraging a third-party data connector for GoodData Outbrain.
  • Create and customize visualizations, dashboards, and reports in GoodData using the imported Outbrain data.
  • Schedule regular data updates to ensure that your GoodData visualizations stay up-to-date with the latest Outbrain data.
  • Alternatively, you can simplify the entire process by using a solution like Improvado, which offers a seamless way to extract and load data from Outbrain to GoodData, cutting down on the time and effort needed to connect the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Outbrain to GoodData with Improvado

Improvado is a comprehensive marketing analytics platform that simplifies the process of connecting Outbrain to GoodData. It automates the extraction, transformation, and loading (ETL) of data, eliminating the need for manual data manipulation and time-consuming API integrations. With Improvado, you can easily access a wide range of metrics and dimensions from Outbrain, ensuring that you have all the data you need to create insightful visualizations and reports in GoodData.

Not only does Improvado save time and effort, but it also provides a highly scalable and customizable solution for large enterprises. It can handle large volumes of data, centralize marketing and sales data from multiple platforms, and adapt to your organization's unique needs. Furthermore, Improvado is known for its exceptional customer support, ensuring that any issues or questions you may have are addressed promptly and effectively.

Summary of connection Outbrain to GoodData

In summary, connecting Outbrain and GoodData can provide enterprise companies with valuable insights into their marketing performance and drive better decision-making. While there are several ways to connect the two platforms, Improvado stands out as the best solution for its scalability, customization, high-quality customer support, ability to process large volumes of data, and centralization of marketing and sales data. If you're looking to streamline your Outbrain GoodData integration and unlock the full potential of your data, book a call with an Improvado expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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