Connect Criteo to GoodData for Real-Time Data Flow

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What is Criteo?

Criteo is a global technology company that specializes in performance marketing and provides online retailers with personalized and scalable advertising solutions. Enterprise companies benefit from using Criteo's services, as they can drive engagement, increase conversions, and maximize return on investment. By leveraging Criteo's advanced targeting capabilities, advertisers can reach their audience with the right message at the right time, resulting in higher engagement and improved return on ad spend.

What is GoodData?

GoodData is a leading business intelligence (BI) and data visualization platform that enables enterprise companies to gain actionable insights from their data. By using GoodData, businesses can access real-time analytics, create custom dashboards, and generate data-driven reports to inform decision-making. GoodData's robust platform allows organizations to integrate data from multiple sources, ensuring that decision-makers have access to comprehensive and accurate information. This helps enterprises to optimize their operations, uncover new opportunities, and drive growth.

Connecting Criteo to GoodData

Connecting Criteo to GoodData can be achieved through the following steps:

  • Export data from Criteo by generating reports and downloading them in a suitable format, such as CSV or JSON.
  • Prepare the data for ingestion by cleaning, transforming, and normalizing it according to GoodData's requirements.
  • Upload the prepared data to GoodData's platform using their API or other data integration methods.
  • Create custom dashboards and reports in GoodData to visualize and analyze the Criteo data.
  • Ensure that data is kept up-to-date by scheduling regular data imports from Criteo to GoodData.
  • Consider using Improvado as a more efficient and scalable solution for connecting Criteo to GoodData, rather than relying on manual processes or custom-built integrations.

By using Improvado to connect Criteo to GoodData, businesses can streamline the data extraction and loading process, ensuring that their analytics and reporting are always based on the latest information. Improvado's data extraction and loading capabilities simplify the process of integrating Criteo and GoodData, saving time and resources while ensuring data accuracy and consistency.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Criteo to GoodData with Improvado

Improvado is the ideal solution for connecting Criteo to GoodData, as it offers a seamless and automated data integration process. By using Improvado, businesses can access a wide range of metrics and dimensions from Criteo, which can be easily imported into GoodData for analysis. Improvado's data dictionary provides a comprehensive list of available metrics and dimensions, ensuring that users can access all the information they need to make informed decisions.

In addition to its robust data integration capabilities, Improvado offers a number of benefits that make it the top choice for connecting Criteo to GoodData. These include scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data with Improvado, businesses can unlock valuable insights and drive growth more effectively.

Summary of connection Criteo to GoodData

In summary, connecting Criteo to GoodData allows businesses to access, visualize, and analyze their marketing data in a single, powerful platform. By using Improvado to integrate Criteo and GoodData, enterprise companies can benefit from a scalable, customizable, and efficient solution that simplifies the data integration process. With Improvado's high-quality customer support, large data processing capabilities, and centralized marketing and sales data, organizations can unlock actionable insights and drive growth more effectively. To learn more about how Improvado can help your business connect Criteo to GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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