Data sources
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LiveRamp

LiveRamp Data Integration | Connect Your Identity Data

Connect LiveRamp's identity resolution and audience data to your data warehouse through Improvado's automated pipeline. Extract audience segments, match rates, and activation metrics without manual exports or complex API configurations.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect LiveRamp to your data warehouse

Improvado connects directly to LiveRamp's API to extract identity resolution metrics, audience segment performance, and activation data. The integration pulls match rates, addressable audience sizes, and campaign activation results automatically. Data refreshes run on your schedule, from hourly to daily, ensuring your analytics team has current audience insights. No manual CSV downloads or custom API development required.

LiveRamp Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
LiveRamp + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified identity data across all platforms

LiveRamp data flows into Improvado's Marketing Common Data Model alongside your other marketing platforms. Audience match rates normalize with campaign performance from Facebook, Google, and programmatic platforms. This unified view shows how identity resolution impacts campaign effectiveness across channels. Compare LiveRamp audience activation with first-party data performance in a single dashboard.

Use Cases

What users ask their LiveRamp integration

Cross-channel
Track audience match rates across Facebook, Google, and programmatic campaigns in unified dashboards
6 hrs → 20 min
Budget optimization
Optimize media spend by comparing LiveRamp audience performance with first-party segments
Manual → auto
Executive reporting
Report identity resolution ROI to executives with automated weekly audience performance summaries
4 hrs → 10 min
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What LiveRamp data can Improvado extract?
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Improvado extracts audience segment data, match rates, addressable audience counts, and activation metrics from LiveRamp. The integration also pulls identity graph performance data and campaign activation results. Custom audience segments and their associated metadata are included in the data extraction.
How often does LiveRamp data refresh in my warehouse?
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LiveRamp data refreshes on your chosen schedule, typically daily or hourly depending on your needs. Improvado automatically handles API rate limits and data consistency checks during each refresh. You can adjust refresh frequency based on how quickly you need updated audience insights.
Can I combine LiveRamp data with other marketing platforms?
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Yes, Improvado normalizes LiveRamp data alongside 500+ other marketing platforms using the Marketing Common Data Model. This allows you to analyze audience performance across LiveRamp activations and direct platform campaigns. Cross-platform audience analysis becomes possible without manual data matching.
Which data warehouses support LiveRamp integration?
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LiveRamp data integrates with BigQuery, Snowflake, Amazon Redshift, and Azure Synapse through Improvado. The platform also connects to visualization tools like Tableau, Power BI, and Looker. Data flows automatically to your chosen destination without additional configuration.
How does Improvado handle LiveRamp API authentication?
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Improvado manages LiveRamp API authentication and token refresh automatically once you provide initial credentials. The platform handles API rate limiting and retry logic for failed requests. You don't need to monitor or maintain the API connection after initial setup.
What audience metrics are available from LiveRamp?
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Available metrics include match rates by audience segment, addressable audience sizes, and activation success rates. Campaign-level data shows which audiences perform best across different activation channels. Improvado also extracts identity resolution quality scores and audience overlap analysis.