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What is is a powerful marketing automation platform that helps enterprise companies streamline their customer engagement through targeted email, SMS, and push notifications. By leveraging customer behavior data, enables businesses to create personalized and automated campaigns, increasing customer retention and driving revenue growth. With its advanced segmentation and real-time data capabilities, is a valuable tool for large enterprises seeking to optimize their marketing efforts.

What is GoodData?

GoodData is a leading business intelligence and data visualization platform designed for large enterprises. It offers powerful analytics capabilities, customizable dashboards, and advanced reporting features to help organizations make data-driven decisions. By integrating and analyzing data from various sources, GoodData enables businesses to gain valuable insights, identify trends, and optimize their operations. The platform's scalability and security features make it an ideal choice for enterprises looking to harness the power of their data.

Connecting to GoodData

There are several ways to connect to GoodData:

  • Use's API to extract data and import it into GoodData. This method requires custom development and may be time-consuming.
  • Utilize a third-party data connector, such as Zapier or Fivetran, to establish a connection between the two platforms. Although these services can simplify the process, they may not support all desired metrics and dimensions.
  • Export data from as CSV files and manually import them into GoodData. This approach is labor-intensive and may not be suitable for large volumes of data.
  • Consider using Improvado, a powerful marketing analytics platform that offers a seamless solution for connecting to GoodData. Improvado provides an advanced data extraction and load process, automating the entire workflow and ensuring data accuracy.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting to GoodData with Improvado

Improvado is the best solution for connecting to GoodData because it simplifies the entire process, offering a seamless and scalable solution. With Improvado, you can easily automate data extraction, transformation, and normalization, eliminating the need for custom development or manual data entry.

Improvado's pre-built GoodData connector supports a wide range of metrics and dimensions, ensuring that you have access to all the data you need for comprehensive analysis. Additionally, Improvado's platform is designed to handle large volumes of data, making it suitable for large enterprises with complex marketing data needs.

Finally, Improvado offers exceptional customer support and customization options to help you tailor the solution to your specific needs. By choosing Improvado, you can centralize your marketing and sales data, streamline your analytics processes, and unlock valuable insights from your and GoodData platforms.

Summary of connection to GoodData

In summary, connecting to GoodData allows enterprise companies to harness the power of their marketing data and make data-driven decisions. Improvado is the ideal solution to achieve this, offering a scalable, customizable, and automated approach to data extraction, transformation, and visualization.

By leveraging Improvado's advanced platform, businesses can process large volumes of data, centralize their marketing and sales data, and gain valuable insights from their and GoodData platforms. To learn more about how Improvado can help you connect to GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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