Connect MailerLite to GoodData for Real-Time Data Flow

Improvado: your copilot for all marketing data ops.

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What is MailerLite?

MailerLite is a powerful email marketing platform that enables large enterprises to create and manage engaging email campaigns. With its user-friendly interface and robust features, MailerLite helps businesses automate their marketing efforts, track campaign performance, and segment their audience for targeted messaging. By using MailerLite, enterprises can streamline their marketing processes, improve customer engagement, and drive higher conversion rates.

What is GoodData?

GoodData is a leading business intelligence (BI) and data visualization platform that empowers enterprises to transform raw data into actionable insights. By leveraging GoodData's powerful analytics tools, businesses can create interactive dashboards, perform ad-hoc analysis, and generate customized reports. GoodData enables enterprises to make data-driven decisions, optimize their marketing strategies, and improve their overall performance.

Connecting MailerLite to GoodData

There are several ways to connect MailerLite to GoodData:

  • Export data from MailerLite in CSV or Excel format, then import it into GoodData manually. This process can be time-consuming and may require regular updates to maintain data accuracy.
  • Develop custom scripts to extract data from MailerLite's API and load it into GoodData. While this method provides more control over the data extraction process, it requires a significant investment in development resources and ongoing maintenance.
  • Use a pre-built data connector for GoodData MailerLite integration. These connectors automate the data extraction and import process, simplifying setup and reducing manual efforts. However, not all connectors support the full range of metrics and dimensions available in MailerLite.
  • Utilize Improvado's advanced marketing analytics platform to extract data from MailerLite and load it into GoodData. This solution offers a complete data pipeline, including data transformation and normalization, ensuring that your MailerLite data is seamlessly integrated with your GoodData dashboard.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting MailerLite to GoodData with Improvado

Improvado is the best solution to connect MailerLite to GoodData for several reasons:

  • Scalability: Improvado is built to handle large volumes of data, making it the perfect choice for enterprises with extensive marketing data needs.
  • Customization: Improvado allows users to select the specific metrics and dimensions they want to extract from MailerLite, ensuring that the data imported into GoodData is relevant and actionable.
  • Quality Customer Support: Improvado offers dedicated customer support to assist with setup, troubleshooting, and ongoing maintenance, ensuring that your data connection is always up and running smoothly.
  • Data Transformation and Normalization: Improvado's platform handles the entire data pipeline, transforming raw data from MailerLite into a format that is easily digestible by GoodData.
  • Centralization: Improvado enables enterprises to consolidate their marketing and sales data from multiple sources, simplifying data management and enhancing data-driven decision-making.

Summary of connection MailerLite to GoodData

In summary, connecting MailerLite and GoodData is essential for enterprises looking to gain actionable insights and optimize their marketing strategies. While there are several methods for linking the two platforms, using Improvado is the most efficient and effective solution. Its scalability, customization options, high-quality customer support, and ability to process large volumes of data make it the ideal choice for enterprises with extensive data needs. Additionally, Improvado's platform centralizes marketing and sales data, simplifying data management and facilitating data-driven decision-making. To learn more about how Improvado can help you connect MailerLite to GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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