Connect Emarsys to GoodData to Streamline Marketing Analytics

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What is Emarsys?

Emarsys is a leading marketing automation platform designed for enterprise companies. It empowers businesses to create personalized and engaging customer experiences across all channels. By leveraging Emarsys' advanced AI capabilities, companies can analyze customer data, segment audiences, and deliver targeted marketing campaigns at scale. Key benefits of using Emarsys include improved customer retention, increased revenue, and streamlined marketing processes.

What is GoodData?

GoodData is a powerful and scalable business intelligence (BI) and analytics platform for large enterprises. It enables organizations to unlock the full potential of their data by providing insights and visualizations to drive better decision-making. With GoodData, companies can easily transform raw data into actionable insights, create interactive dashboards, and share reports with stakeholders. Key benefits of using GoodData include increased efficiency, better data-driven decisions, and a competitive advantage in the market.

Connecting Emarsys to GoodData

There are several ways to connect Emarsys to GoodData:

  • Develop a custom integration using Emarsys and GoodData APIs: Manually extract data from Emarsys, transform and normalize it according to GoodData requirements, and then load it into GoodData.
  • Utilize a pre-built connector available in GoodData: Some connectors may provide a direct connection between Emarsys and GoodData, allowing you to import data from Emarsys to GoodData more efficiently.
  • Employ a third-party data integration tool: Some tools are designed to facilitate the process of extracting, transforming, and loading (ETL) data between platforms like Emarsys and GoodData.
  • Choose Improvado as your data integration solution: Improvado provides a complete data pipeline for connecting Emarsys to GoodData, automating the entire process and ensuring seamless synchronization of your marketing data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Emarsys to GoodData with Improvado

Improvado is the ideal solution for connecting Emarsys to GoodData, as it simplifies and automates the entire data integration process. By using Improvado, you can easily extract data from Emarsys, transform and normalize it according to GoodData requirements, and load it into the BI platform. With Improvado's extensive list of metrics and dimensions, you can effortlessly visualize Emarsys data in GoodData.

Improvado offers several advantages over other data integration options, including:

  • Scalability: Improvado is built to handle large volumes of data, making it perfect for enterprise companies.
  • Customization: The platform allows you to create custom data transformations and visualizations, ensuring that your GoodData dashboards are tailored to your specific needs.
  • High-quality customer support: Improvado provides dedicated customer support to help you throughout the entire data integration process.
  • Data centralization: With Improvado, you can consolidate all your marketing and sales data, making it easier to analyze and draw insights from.

Summary of connection Emarsys to GoodData

In summary, connecting Emarsys and GoodData can provide significant benefits for enterprise companies looking to optimize their marketing efforts and make data-driven decisions. By leveraging Improvado's complete data pipeline, businesses can easily extract, transform, and load data from Emarsys to GoodData, ensuring seamless synchronization and visualization of their marketing data. Key advantages of using Improvado include scalability, customization, high-quality customer support, and the ability to process large volumes of data and centralize marketing and sales data. To learn more about how Improvado can help you connect Emarsys to GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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