Connect TikTok Ads to GoodData for Unbiased Marketing Insights

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What is TikTok Ads?

TikTok Ads is a powerful advertising platform that enables large enterprises to reach their target audience through engaging short-form videos. By leveraging the platform's extensive user base and advanced targeting capabilities, companies can drive brand awareness, increase engagement, and generate sales. Utilizing TikTok Ads allows businesses to tap into a highly engaged and active user base, creating opportunities for viral content and maximizing return on ad spend.

What is GoodData?

GoodData is a leading business intelligence (BI) and analytics platform that empowers enterprises to make data-driven decisions. With its advanced data visualization and reporting capabilities, GoodData enables companies to easily explore, analyze, and visualize their data, helping them uncover hidden insights and drive better business outcomes. By leveraging GoodData's robust features, enterprises can streamline their analytics processes, improve collaboration across teams, and gain a competitive edge in the market.

Connecting TikTok Ads to GoodData

Connecting TikTok Ads to GoodData can be achieved through several methods, including:

  • Using TikTok Ads' API to manually extract data and import it into GoodData.
  • Building a custom connector to automate data extraction and loading from TikTok Ads to GoodData.
  • Utilizing third-party data integration tools or platforms to facilitate data transfer between TikTok Ads and GoodData.
  • Employing Improvado's data connector for GoodData TikTok Ads, which simplifies the process and provides additional benefits such as data transformation, normalization, and advanced customization options.

Manually extracting data from TikTok Ads can be time-consuming and may require technical expertise to navigate API documentation. Building a custom connector can be expensive and might not always be maintainable in the long run. Third-party integration tools can be helpful, but may not offer the level of customization and scalability needed for large enterprises. On the other hand, using Improvado's data connector for GoodData TikTok Ads ensures a seamless and efficient connection, saving time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting TikTok Ads to GoodData with Improvado

Improvado is the ideal solution to connect TikTok Ads to GoodData, thanks to its comprehensive data pipeline and robust features tailored for large enterprises. The platform covers data extraction, transformation, normalization, and visualization, ensuring a seamless integration process. Metrics and dimensions from TikTok Ads can be automatically extracted and loaded into GoodData, providing an up-to-date and accurate view of marketing performance. Additionally, Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the perfect solution for large organizations with complex marketing and sales data needs.

Summary of connection TikTok Ads to GoodData

In summary, connecting TikTok Ads and GoodData is crucial for enterprises seeking to optimize their marketing efforts and make data-driven decisions. By utilizing Improvado's advanced marketing analytics platform, companies can benefit from a seamless and efficient integration process, scalability, customization, high-quality customer support, and the ability to process large volumes of data. Centralizing marketing and sales data in GoodData allows organizations to gain deeper insights, improve collaboration, and drive better business outcomes. To learn more about how Improvado can simplify your TikTok Ads and GoodData integration, book a call with our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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