Connect Quantcast to GoodData to Make Data-Driven Decisions

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Quantcast?

Quantcast is a leading AI-driven audience behavior platform that helps enterprise companies understand their target audience and optimize marketing efforts. By leveraging machine learning and massive data sets, Quantcast provides insights into audience demographics, interests, and online behavior patterns. This helps enterprises make data-driven decisions, improve advertising effectiveness, and increase ROI.

What is GoodData?

GoodData is a powerful cloud-based business intelligence (BI) and analytics platform designed for large enterprises. It enables companies to visualize, analyze, and share data from various sources to make informed decisions. With its robust data integration capabilities, advanced analytics, and customizable dashboards, GoodData helps companies gain actionable insights, streamline operations, and drive business growth.

Connecting Quantcast to GoodData

There are several ways to connect Quantcast to GoodData:

  • Manual export and import: Download data from Quantcast as a CSV or Excel file and import it into GoodData using their data import wizard. This process can be time-consuming and requires regular updates to maintain data freshness.
  • API integration: Develop custom code to connect Quantcast's API with GoodData's API to automate the data transfer. This requires technical expertise and ongoing maintenance to ensure compatibility as APIs evolve.
  • Third-party connectors: Use pre-built connectors available in the GoodData marketplace to link Quantcast with GoodData. These connectors may not offer full customization or support for all Quantcast data types.
  • Improvado: This advanced marketing analytics platform covers the entire data pipeline, from data extraction and load to transformation and normalization, to data visualization. By using Improvado, you can seamlessly connect Quantcast and GoodData without manual effort, custom coding, or third-party connectors.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Quantcast to GoodData with Improvado

Improvado is the best solution for connecting Quantcast to GoodData for several reasons. It offers a complete data pipeline, which means you can extract, transform, and visualize your Quantcast data in GoodData without any manual effort or custom coding. With Improvado's pre-built connector, you can automatically sync all your Quantcast data, including relevant metrics and dimensions, to GoodData. This ensures accurate and up-to-date reporting and analysis.

Additionally, Improvado offers a high level of customization, allowing you to tailor the integration to your specific needs and requirements. The platform is built to handle large volumes of data, making it an excellent choice for enterprise companies. Lastly, Improvado's exceptional customer support ensures that your integration runs smoothly and that any issues are quickly resolved.

Summary of connection Quantcast to GoodData

In summary, connecting Quantcast and GoodData is essential for enterprise companies looking to visualize and analyze their marketing data effectively. While there are several methods to achieve this connection, using Improvado offers several benefits, such as scalability, customization, high-quality customer support, the ability to process large volumes of data, and centralizing marketing and sales data. To learn more about how Improvado can help you connect Quantcast and GoodData, book a call with one of our experts.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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