Connect Adobe Commerce (ex. Magento) to GoodData for Real-Time Data Flow

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What is Adobe Commerce (ex. Magento)?

Adobe Commerce (ex. Magento) is a leading e-commerce platform that helps enterprise companies build and manage their online stores. With its powerful tools, businesses can create engaging shopping experiences, streamline operations, and scale their growth. The platform offers robust features, including customizable store designs, extensive product catalogs, and advanced marketing capabilities, making it a popular choice for large enterprises looking to optimize their online presence and drive revenue.

What is GoodData?

GoodData is a cloud-based business intelligence and analytics platform designed for enterprise companies. It provides advanced data visualization, reporting, and dashboarding capabilities, allowing organizations to gain insights from their data and make informed decisions. GoodData offers powerful features, such as machine learning, predictive analytics, and data integration, all within a secure and scalable environment. This makes it an ideal choice for large enterprises looking to harness the power of data to drive growth and stay competitive in today's data-driven business landscape.

Connecting Adobe Commerce (ex. Magento) to GoodData

Connecting Adobe Commerce (ex. Magento) to GoodData can be achieved through various methods, all aimed at helping businesses visualize and analyze their marketing data. Some of the ways to connect the two platforms include:

  • Utilizing built-in connectors or third-party integrations available in the Adobe Commerce (ex. Magento) and GoodData ecosystems. These connectors typically require configuration and setup to ensure seamless data transfer between the platforms.
  • Developing custom scripts or using ETL (Extract, Transform, Load) tools to extract data from Adobe Commerce (ex. Magento) and load it into GoodData. This method may require technical expertise in scripting languages, APIs, and data formats.
  • Manually exporting Adobe Commerce (ex. Magento) data as CSV files and importing them into GoodData. This process can be time-consuming and requires consistent monitoring and maintenance to keep the data up to date.
  • Opting for a robust data integration platform like Improvado, which simplifies the process of connecting Adobe Commerce (ex. Magento) to GoodData, ensuring a seamless flow of data between the two platforms without the need for manual intervention or technical expertise.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Adobe Commerce (ex. Magento) to GoodData with Improvado

Improvado is the best solution for connecting Adobe Commerce (ex. Magento) to GoodData due to its comprehensive capabilities and ease of use. The platform handles the complete data pipeline, from data extraction to transformation and normalization, all the way to data visualization. With Improvado, businesses can automatically extract a wide range of metrics and dimensions from Adobe Commerce (ex. Magento) and load them into GoodData for analysis and visualization.

Improvado's key benefits include scalability, customization, high-quality customer support, and the ability to process large volumes of data. The platform centralizes marketing and sales data, eliminating the need for manual data management and ensuring that data is always accurate and up to date. With Improvado, businesses can focus on deriving insights from their data and making data-driven decisions, rather than worrying about the complexities of data integration and management.

Summary of connection Adobe Commerce (ex. Magento) to GoodData

In summary, connecting Adobe Commerce (ex. Magento) to GoodData is essential for businesses looking to visualize and analyze their marketing data. While there are multiple methods of achieving this connection, using Improvado is the most efficient and effective solution. The platform offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, all while centralizing marketing and sales data for easy access and analysis. To learn more about how Improvado can help your business connect Adobe Commerce (ex. Magento) to GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.
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