Connect Snapchat to GoodData with Zero API Maintenance

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What is Snapchat?

Snapchat is a popular multimedia messaging app that allows users to send disappearing messages, photos, and videos, as well as engaging with interactive content such as filters and lenses. For enterprise companies, Snapchat provides a unique platform for reaching a younger audience, delivering creative and targeted ad campaigns, and building brand awareness. By analyzing the performance of these campaigns, companies can optimize their marketing strategies to drive better results.

What is GoodData?

GoodData is a powerful business intelligence (BI) and analytics platform that enables companies to visualize, analyze, and turn their data into actionable insights. With GoodData, enterprises can create custom dashboards, reports, and visualizations to better understand their business performance and make data-driven decisions. The platform offers advanced features such as data integration, data modeling, and machine learning capabilities, making it a comprehensive solution for businesses looking to gain a competitive edge through data analysis.

Connecting Snapchat to GoodData

Connecting Snapchat to GoodData can be done through various methods. Some of the ways to establish this connection include:

  • Using a third-party data connector for GoodData Snapchat: This option involves using a pre-built connector tool that helps you to import data from Snapchat to GoodData. These tools often have a user-friendly interface and support a wide range of data formats for easy data import.
  • Building a custom API integration: If you have the technical expertise, you can create a custom integration between Snapchat and GoodData using APIs. This involves writing code to extract data from Snapchat and load it into GoodData. This option provides more flexibility but requires more time and effort compared to using a third-party tool.
  • Manual data export and import: A more time-consuming and less automated approach is to manually export Snapchat data into a CSV or Excel file and then import it into GoodData. This method can be prone to human errors and may not be suitable for large volumes of data.
  • Using Improvado to connect Snapchat to GoodData: As an advanced marketing analytics platform, Improvado simplifies the process of connecting marketing data sources like Snapchat to BI and visualization tools like GoodData. By automating data extraction and load, Improvado saves time and ensures accuracy in your data analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Snapchat to GoodData with Improvado

Improvado is the best solution for connecting Snapchat to GoodData because it provides a seamless, efficient, and automated way to transfer data between these platforms. With Improvado, you can easily extract a wide range of metrics and dimensions from Snapchat and load them into GoodData for visualization and analysis. The platform offers scalable and customizable solutions that cater to the needs of large enterprises, handling large volumes of data with ease.

Moreover, Improvado centralizes marketing and sales data, making it easier for businesses to manage their data pipelines and gain comprehensive insights. The platform's high-quality customer support ensures that any issues encountered are quickly resolved, and its ability to process and normalize data across various platforms makes it an invaluable tool for data-driven decision-making.

Summary of connection Snapchat to GoodData

In summary, connecting Snapchat and GoodData can provide your enterprise with valuable insights into your marketing campaigns' performance. By leveraging Improvado's automated data extraction, transformation, and visualization capabilities, you can save time, ensure accuracy, and scale your data analysis efforts. The platform's customization, high-quality customer support, and ability to centralize marketing and sales data make it the ideal solution for large enterprises looking to gain a competitive edge through data-driven decision-making. To explore how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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