Skai API Data Integration
Connect Skai via Kenshoo V3 API and let AI agents query campaign metrics, keyword performance, and audience data across search, social, and commerce.
Key Takeaways Connect Skai platform via Kenshoo V3 API
Improvado connects to Skai through the Kenshoo V3 API to extract comprehensive advertising performance data across search, social, and commerce channels. The integration pulls campaign metrics, keyword performance, audience data, and conversion tracking from all Skai-managed accounts and platforms. API-level access provides granular data including bid adjustments, quality scores, and automated optimization results. Data extraction covers Google Ads, Microsoft Ads, Facebook, Amazon, and other channels managed through Skai's platform.
Unify Skai data with external marketing channels
Improvado's Marketing Common Data Model normalizes Skai platform data with 500+ other marketing channels for comprehensive cross-platform analysis. Campaign metrics from Skai-managed accounts align with direct platform connections using standardized naming conventions. The unified approach enables comparison of Skai-optimized campaigns against manually managed campaigns and other marketing channels. Consolidated data supports advanced attribution modeling and holistic marketing performance analysis.
Data objects and fields Improvado extracts from Skai API (Kenshoo V3 API)
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions revenue status budget |
| Ad Group | bids impressions clicks spend conversions status |
| Keyword | match_type cpc impressions clicks conversions quality_score |
| Ad | ad_type impressions clicks spend ctr conversions |
| Publisher | publisher_name spend impressions clicks conversions revenue |
From connection to autonomous action in three steps
Connect
Connect your Skai (Kenshoo) account through OAuth 2.0 authentication. The agent accesses campaign data, bid strategies, and budget controls across Google Ads, Microsoft Advertising, Meta, Amazon, and other channels managed in your Skai platform. Connection syncs account hierarchies and publisher integrations automatically.
Ask
Ask questions like 'Which product groups have declining conversion rates this week?' or 'Show me search campaigns spending over budget with below-target ROAS.' The agent queries real-time performance data across all connected ad accounts and publishers.
Act
The agent adjusts campaign budgets, modifies bid strategies, pauses underperforming ad groups, updates keyword match types, and applies bulk changes to labels and tracking parameters. All actions execute through Skai's unified API across multiple advertising platforms simultaneously.
What teams ask their AI agent about Skai API (Kenshoo V3 API)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Skai-managed campaign performance against direct platform management results
Your AI agent analyzes Skai API (Kenshoo V3 API) data and delivers actionable insights — automatically, in seconds.
Analyze Skai optimization impact across search, social, and commerce advertising channels
Your AI agent analyzes Skai API (Kenshoo V3 API) data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining Skai-managed and direct campaign performance data
Your AI agent analyzes Skai API (Kenshoo V3 API) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Skai — it compares managed vs. direct campaigns
Read
The agent reads campaign performance metrics including spend, revenue, ROAS, conversion data, impression share, and quality scores. It accesses bid strategy settings, budget pacing, keyword performance, product group data, audience targeting configurations, and cross-channel attribution data from all publishers managed in Skai.
Write
The agent modifies daily and lifetime budgets, adjusts bid strategies and targets, pauses or activates campaigns and ad groups, updates keyword bids and match types, applies bulk label changes, and synchronizes tracking templates. Actions apply across Google Ads, Microsoft Advertising, Meta, Amazon, and other integrated platforms through Skai's unified interface.
Monitor
The agent monitors budget pacing alerts, ROAS threshold breaches, conversion rate drops, impression share losses, bid strategy performance shifts, and cross-channel attribution changes. It tracks daily spend velocity, competitive auction pressure, and seasonal performance patterns across your entire paid media portfolio managed in Skai.
AI agents query Skai campaign performance, keyword bids, and conversion tracking across all managed platforms. They calculate the optimization impact of Skai automation versus direct platform management, identify which channels benefit most from Skai's algorithms, and generate reports showing managed campaign ROI. Agents answer questions like "did Skai-managed Google campaigns outperform our direct Facebook ads this quarter?"
| Campaign | Spend | ROAS |
|---|---|---|
| Brand Search - Hiking Boots | $18,420 | 8.4x |
| Shopping - Backpack Retargeting | $22,150 | 7.1x |
| PMAX - Camping Gear | $31,200 | 6.8x |
| Display - Trail Equipment Prospecting | $28,900 | 5.9x |
| Search - Winter Jackets Generic | $26,330 | 5.2x |
Send Skai API (Kenshoo V3 API) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Skai API (Kenshoo V3 API) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Skai platform data does the Kenshoo V3 API extract?
Can I access historical Skai campaign data?
How does Skai data integrate with direct platform connections?
What Skai optimization data is available?
Does the integration support Skai's cross-channel attribution?
How often does Skai API data refresh?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Skai API (Kenshoo V3 API) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.