Connect Adobe Advertising Cloud to Cumul.io to Make Data-Driven Decisions

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What is Adobe Advertising Cloud?

Adobe Advertising Cloud is a comprehensive ad management platform that helps large enterprises streamline their digital advertising campaigns. It enables marketers to effectively plan, buy, and measure ad placements across various channels, ensuring better targeting and increased ROI. By using Adobe Advertising Cloud, enterprise companies can optimize their advertising spend, gain insights into consumer behavior, and improve overall marketing performance.

What is Cumul.io?

Cumul.io is a powerful data visualization platform designed for enterprise companies to create interactive dashboards and reports quickly. With its intuitive drag-and-drop interface, Cumul.io makes it easy for non-technical users to create visually appealing data presentations. Enterprise companies can benefit from Cumul.io's ability to quickly integrate with multiple data sources, resulting in better data-driven decision-making, increased productivity, and improved collaboration among team members.

Connecting Adobe Advertising Cloud to Cumul.io

Connecting Adobe Advertising Cloud to Cumul.io can be achieved through the following steps:

  • First, gather the necessary API credentials from Adobe Advertising Cloud, which typically include an API key, client ID, and client secret.
  • Next, in Cumul.io, create a new data source using the Adobe Advertising Cloud connector. Provide the required API credentials to authenticate and establish a connection.
  • Once connected, you can select the data you want to import from Adobe Advertising Cloud, such as campaigns, ad placements, or performance metrics.
  • After importing the data, you can create custom dashboards and reports in Cumul.io using the imported Adobe Advertising Cloud data.
  • Finally, schedule regular data syncs between Adobe Advertising Cloud and Cumul.io to ensure your dashboards and reports are always up to date with the latest information.
  • Alternatively, you can use Improvado to easily connect Adobe Advertising Cloud to Cumul.io, as it provides a more seamless and scalable solution for data extraction, transformation, and visualization. Learn more about Improvado's data extraction capabilities here.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Advertising Cloud to Cumul.io with Improvado

Improvado is the best solution for connecting Adobe Advertising Cloud to Cumul.io, as it offers several advantages over other methods:

  • Improvado can automatically extract a wide range of metrics and dimensions from Adobe Advertising Cloud, saving time and effort. Check out the available metrics and dimensions here.
  • With Improvado, you can customize the data transformation process to suit your specific requirements, ensuring high-quality data output.
  • Improvado's platform is built to handle large volumes of data, making it perfect for enterprise companies with massive advertising campaigns.
  • Improvado provides a centralized solution for connecting all your marketing and sales data sources, allowing you to create a single source of truth for better decision-making.
  • Finally, Improvado offers excellent customer support, ensuring that you always have assistance when needed.

Summary of connection Adobe Advertising Cloud to Cumul.io

In summary, connecting Adobe Advertising Cloud to Cumul.io can greatly enhance your data visualization capabilities, allowing you to make better marketing decisions. Improvado offers the best solution for this integration, with its scalability, customization options, high-quality customer support, ability to process large volumes of data, and centralized marketing and sales data management. Book a call with an expert today to learn more about how Improvado can help you connect Adobe Advertising Cloud and Cumul.io seamlessly.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
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