Connect Adobe Advertising Cloud to Mode with Zero API Maintenance

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What is Adobe Advertising Cloud?

Adobe Advertising Cloud is a comprehensive, data-driven advertising management platform that enables large enterprises to plan, buy, measure, and optimize their digital advertising campaigns across multiple channels. By leveraging Adobe's powerful targeting capabilities, advanced analytics, and seamless integration with other Adobe Experience Cloud solutions, businesses can create highly personalized and effective marketing campaigns, resulting in increased ROI and reduced ad waste.

What is Mode?

Mode is a powerful business intelligence (BI) and data visualization platform that combines SQL, Python, and interactive visualizations to enable data-driven decision-making for enterprises. With its user-friendly interface and robust analytics capabilities, Mode allows businesses to explore, analyze, and visualize their data, empowering teams to make informed decisions based on real-time insights. Mode's collaborative features and seamless integrations with popular data sources make it an appealing solution for large organizations looking to centralize their data and unlock valuable insights.

Connecting Adobe Advertising Cloud to Mode

Connecting Adobe Advertising Cloud to Mode can be achieved through the following steps:

  • Ensure that you have access to both Adobe Advertising Cloud and Mode accounts, as well as the necessary permissions to create and manage integrations.
  • Export your Adobe Advertising Cloud data using Adobe's API or another suitable method, making sure to select the appropriate metrics and dimensions relevant to your analysis.
  • Prepare your data for import to Mode by cleaning, transforming, and normalizing it as needed to ensure consistent formatting and compatibility with Mode's data visualization capabilities.
  • Import the prepared data into Mode, either by uploading it directly or using a third-party ETL (extract, transform, load) tool to automate the process. This may include data extraction and loading from Adobe Advertising Cloud.
  • Create custom dashboards and visualizations in Mode to analyze and present your Adobe Advertising Cloud data, enabling data-driven decision-making across your organization.
  • Consider using Improvado as an alternative to manual data extraction, transformation, and loading, as it offers a more efficient and scalable solution for connecting Adobe Advertising Cloud to Mode.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Advertising Cloud to Mode with Improvado

Improvado is the best solution for connecting Adobe Advertising Cloud to Mode due to its advanced capabilities and features tailored to large enterprises. As a marketing analytics platform, Improvado specializes in extracting, transforming, and normalizing marketing data, making it an ideal choice for connecting Adobe Advertising Cloud to Mode. With Improvado, you can access a comprehensive list of metrics and dimensions from Adobe Advertising Cloud, ensuring that your analysis is thorough and accurate.

Furthermore, Improvado offers seamless integration with Mode, enabling you to easily visualize your Adobe Advertising Cloud data within the BI platform. The platform's scalability and customization options ensure that it can handle large volumes of data and adapt to your organization's unique requirements. Lastly, Improvado's exceptional customer support and dedicated account management team guarantee that you will receive the assistance you need to successfully connect Adobe Advertising Cloud to Mode and make the most of your data.

Summary of connection Adobe Advertising Cloud to Mode

In summary, connecting Adobe Advertising Cloud to Mode can be a complex process, but with Improvado's advanced marketing analytics platform, the task becomes more manageable and efficient. By leveraging Improvado's capabilities, enterprises can centralize their marketing and sales data, process large volumes of data, and enjoy the benefits of customization and scalability. Additionally, the platform's high-quality customer support ensures that users can easily navigate the integration process and unlock valuable insights from their Adobe Advertising Cloud data in Mode. To learn more about how Improvado can help you connect Adobe Advertising Cloud to Mode, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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