Connect Adobe Advertising Cloud to Metabase to Get Analysis-Ready Data

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What is Adobe Advertising Cloud?

Adobe Advertising Cloud is a comprehensive, cross-channel advertising platform that enables large enterprises to effectively manage and optimize their digital marketing efforts. With its integrated suite of tools, Adobe Advertising Cloud allows businesses to streamline their advertising campaigns, monitor performance, and make data-driven decisions to maximize ROI. By leveraging this powerful platform, enterprises can reach their target audience more effectively, driving better results and higher revenue.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool designed to help enterprises access, analyze, and visualize their data without any technical expertise. With Metabase, users can create custom dashboards, generate visual reports, and share insights with team members. The intuitive interface and advanced features make it easy for non-technical users to explore data, uncover trends, and make data-driven decisions. By incorporating Metabase into their operations, enterprises can gain greater visibility into their data, streamline workflows, and improve overall performance.

Connecting Adobe Advertising Cloud to Metabase

Connecting Adobe Advertising Cloud to Metabase can be achieved through several steps:

  • First, ensure you have access to both Adobe Advertising Cloud and Metabase accounts with the necessary permissions.
  • Next, export data from Adobe Advertising Cloud in a format compatible with Metabase, such as CSV, JSON, or XML.
  • Import the exported data into a database that is compatible with Metabase, such as MySQL, PostgreSQL, or Redshift.
  • Configure Metabase to connect to your database by providing the required credentials, such as hostname, port, username, and password.
  • Set up a scheduled process to update the data in Metabase regularly, ensuring you always have the most up-to-date information.
  • Finally, create custom dashboards and visualizations in Metabase using the imported data from Adobe Advertising Cloud.
  • Alternatively, you can simplify the data connection process and save time by using Improvado, a powerful marketing analytics platform that can extract and load data from Adobe Advertising Cloud to Metabase with just a few clicks.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Advertising Cloud to Metabase with Improvado

Improvado is the best solution for connecting Adobe Advertising Cloud to Metabase due to its robust and advanced features designed specifically for large enterprises. With Improvado, you can easily extract data from Adobe Advertising Cloud, transform and normalize it, and visualize it in Metabase without any technical expertise. The platform offers a complete data pipeline, handling everything from data extraction to visualization, ensuring your data is always accurate and up-to-date.

Additionally, Improvado provides access to a wide range of metrics and dimensions that can be automatically extracted from Adobe Advertising Cloud, allowing for greater customization and deeper insights. By utilizing Improvado, enterprises can focus on data analysis and decision-making, rather than spending time and resources on data connection and management tasks.

Summary of connection Adobe Advertising Cloud to Metabase

In summary, connecting Adobe Advertising Cloud and Metabase can greatly benefit large enterprises by providing a seamless data integration and visualization experience. Improvado is an ideal solution for this purpose, offering scalability, customization, and high-quality customer support to meet the unique needs of large enterprises. With its ability to process large volumes of data and centralize marketing and sales data, Improvado allows businesses to focus on data-driven decision-making and improving overall performance. To learn more about how Improvado can help your enterprise connect Adobe Advertising Cloud to Metabase, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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