Connect Adobe Advertising Cloud to MS Excel for Insightful Visualizations

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What is Adobe Advertising Cloud?

Adobe Advertising Cloud is a comprehensive, data-driven marketing solution that allows enterprise companies to manage, optimize, and measure their digital advertising campaigns across various channels, including display, search, social, and video. By leveraging artificial intelligence and powerful algorithms, Adobe Advertising Cloud helps large organizations streamline their marketing efforts, increase efficiency, and boost their return on ad spend. This robust platform is designed to help businesses achieve better results through data-driven insights and decision-making.

What is MS Excel?

MS Excel is a widely-used, powerful spreadsheet application that is part of the Microsoft Office suite. It is designed to help businesses of all sizes, including large enterprises, analyze and manage data, track budgets, create financial forecasts, and perform various other tasks. MS Excel offers a wide range of features, including robust data analysis and visualization tools, customizable formulas and functions, and the ability to handle large volumes of data efficiently. This versatile software is a popular choice among businesses for its ease of use and ability to streamline and automate a variety of tasks.

Connecting Adobe Advertising Cloud to MS Excel

There are several ways to connect Adobe Advertising Cloud to MS Excel:

  • Manual export: Export data from Adobe Advertising Cloud in a compatible format (e.g., CSV) and import it into MS Excel. This method requires manual work and is not ideal for handling large volumes of data or real-time updates.
  • API integration: Leverage the Adobe Advertising Cloud API to pull data directly into MS Excel. This method requires advanced technical knowledge and can be time-consuming to set up and maintain.
  • Third-party connectors: Use a third-party connector or add-on to establish a connection between Adobe Advertising Cloud and MS Excel. This method can be more user-friendly than an API integration but may still require some level of technical expertise to set up and maintain.
  • Improvado: Use Improvado's advanced marketing analytics platform that covers the complete data pipeline, from data extraction and transformation to normalization and visualization. Improvado simplifies the process of connecting Adobe Advertising Cloud to MS Excel, making it the ideal solution for enterprise-level companies looking for a scalable and customizable solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Adobe Advertising Cloud to MS Excel with Improvado

Improvado is the best solution to connect Adobe Advertising Cloud to MS Excel for several reasons. First, Improvado streamlines the entire process by handling data extraction, transformation, normalization, and visualization in one platform. This eliminates the need for manual work or advanced technical knowledge, allowing marketing and analytics decision-makers to focus on gaining valuable insights from their data.

With Improvado, users can access a wide range of metrics and dimensions that can be automatically extracted from Adobe Advertising Cloud, enabling more in-depth analysis and reporting. Additionally, Improvado's platform is designed to handle large volumes of data, making it an ideal choice for enterprise-level companies with extensive marketing and sales data.

Improvado also offers high-quality customer support, ensuring that users have the assistance they need to get the most out of their data. With its scalability, customization, and ability to centralize marketing and sales data, Improvado is the clear choice for connecting Adobe Advertising Cloud to MS Excel.

Summary of connection Adobe Advertising Cloud to MS Excel

In summary, connecting Adobe Advertising Cloud to MS Excel is a crucial step for enterprise-level companies looking to streamline their marketing efforts and gain valuable insights from their data. By using Improvado, businesses can benefit from a scalable, customizable solution that handles the complete data pipeline, from extraction and transformation to normalization and visualization. Additionally, Improvado's ability to process large volumes of data, centralize marketing and sales data, and offer high-quality customer support makes it the ideal choice for connecting Adobe Advertising Cloud to MS Excel. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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