Connect Adobe Advertising Cloud to Looker Studio for Real-Time Data Flow

Empower your marketing analytics with automated data connections using Improvado.

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What is Adobe Advertising Cloud?

Adobe Advertising Cloud is a comprehensive advertising platform that enables large enterprises to manage, optimize, and automate their digital advertising efforts across various channels. With its robust features and advanced targeting capabilities, Adobe Advertising Cloud helps businesses increase their return on investment, improve customer engagement, and drive better marketing results. By consolidating all marketing data in one place, Adobe Advertising Cloud allows companies to make data-driven decisions and optimize their advertising strategies effectively.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence and data visualization tool that helps enterprises analyze and visualize their data to make informed decisions. With its user-friendly interface and advanced features, Looker Data Studio enables companies to explore, analyze, and share their data quickly and efficiently. By connecting to various data sources and creating customizable reports and dashboards, Looker Data Studio allows businesses to gain valuable insights and improve their overall performance.

Connecting Adobe Advertising Cloud to Looker Studio

There are several ways to connect Adobe Advertising Cloud to Looker Data Studio, including:

  • Manually exporting data from Adobe Advertising Cloud and then importing it into Looker Data Studio for analysis.
  • Utilizing a third-party data connector to automate the process of extracting, transforming, and loading (ETL) data from Adobe Advertising Cloud to Looker Data Studio.
  • Developing a custom solution to sync data between the two platforms, which may require significant development resources and ongoing maintenance.
  • Leveraging a platform like Improvado that specializes in connecting marketing data sources to BI/visualization tools, providing a seamless and automated solution for data extraction and load from Adobe Advertising Cloud to Looker Data Studio.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Advertising Cloud to Looker Studio with Improvado

Improvado is the best solution for connecting Adobe Advertising Cloud to Looker Data Studio, offering several key benefits:

  • Simplified integration process: Improvado removes the need for manual data extraction or complex custom solutions, streamlining the connection between Adobe Advertising Cloud and Looker Data Studio.
  • Comprehensive data coverage: With metrics and dimensions available for automatic extraction, Improvado ensures all relevant data from Adobe Advertising Cloud is accessible within Looker Data Studio.
  • Scalability: Improvado is built to handle large volumes of data, ensuring it can support the needs of enterprise companies and grow with their business.
  • Customization: Improvado allows businesses to tailor data transformation and normalization processes to their specific requirements, ensuring data is presented in a way that's most useful for their organization.

Summary of connection Adobe Advertising Cloud to Looker Studio

In summary, connecting Adobe Advertising Cloud and Looker Data Studio is a crucial step for enterprises seeking to centralize their marketing and sales data, enabling them to make data-driven decisions and optimize their advertising strategies. Improvado offers a seamless, scalable, and customizable solution for connecting these two platforms, ensuring businesses can effectively visualize Adobe Advertising Cloud data within Looker Data Studio. With high-quality customer support and the ability to process large volumes of data, Improvado is the ideal choice for any organization looking to integrate Adobe Advertising Cloud with Looker Data Studio. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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